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Content Specialist

3 meses atrás

São Paulo, Brasil SHEIN Tempo inteiro

About the Company

SHEIN is a global online fashion and lifestyle retailer, offering SHEIN branded apparel and products from a global network of vendors, all at affordable prices. Headquartered in Singapore, SHEIN remains committed to making the beauty of fashion accessible to all, promoting its industry-leading, on-demand production methodology, for a smarter, future-ready industry.


About the Role

We are seeking a talented and creative Content Specialist to join our Lead Generation team. This role is pivotal in shaping our brand identity and driving conversions through compelling content. The ideal candidate is a skilled writer, with a deep understanding of digital funnel marketing and a passion for crafting engaging narratives.


Responsibilities

  • Content Creation: Develop high-quality, persuasive content for various channels including PDFs, website landing pages, and digital ads;


  • Tone of Voice: Establish and maintain a consistent brand voice across all communication channels


  • Funnel Optimization: Create compelling content for each stage of the funnel;


  • PDF Development: Design and create informative and visually appealing PDFs for lead generation and customer education purposes;


  • Landing Page Optimization: Write persuasive copy, optimize landing pages for conversions, and conduct A/B testing to improve performance;


  • Digital Ad Copy: Develop compelling ad copy for various digital platforms to attract and engage target audiences;


  • Campaign Execution: Collaborate with the marketing team to develop and execute content-driven marketing campaigns;


  • Collaboration: Work closely with the lead generation team to understand their goals and create content that aligns with their objectives;


  • Analytics: Analyze content performance metrics to identify opportunities for improvement and optimize content accordingly.


Qualifications

  • Proven experience in content creation and copywriting;
  • Strong understanding of digital marketing principles and lead generation strategies;
  • Excellent writing and editing skills with a keen eye for detail;
  • Proficiency in content management systems and project management;
  • Ability to work independently and as part of a team;
  • Strong analytical skills and data-driven approach;
  • Experience with A/B testing and conversion rate optimization is a plus.


Desired Skills

  • Experience in the b2b environment;
  • Knowledge of SEO and SEM best practices;
  • Experience with video scriptwriting and editing.


What do we offer?

  • Join a globally recognized and well-known company;
  • Comprehensive private health insurance;
  • Thrive in an innovative work environment;
  • Embrace a dynamic and friendly atmosphere for growth.


If you are a passionate content creator with a proven ability to drive results, we encourage you to apply.