Strategy manager

Encontrado em: Talent BR 2A C2 - 1 semana atrás


São Paulo, Brasil Netvagas Tempo inteiro
  • Experiência com Estratégia e tático de conteúdo para marcas;
  • Formação em Publicidade, Jornalismo, Comunicação e/ou áreas correlatas.
  • Power Point e/ou Keynote


Diferenciais:

  • Experiência com ferramentas de Social Listening e Influenciadores como: Social Bakers, Stilingue, Tagger, Air Influencer etc.;
  • Ter trabalhado com Marketing de influência
  • Inglês intermediário
  • Conhecer o mercado de influenciadores em sua complexidade, seus múltiplos segmentos e tamanhos, desde micro influenciadores até grandes celebridades, e compreender o tipo de relacionamento que desenvolveram com suas respectivas comunidades e bases de seguidores;
  • Criar e desenvolver Planos Estratégicos de Conteúdo e MKT de influência a partir de objetivos comunicacionais de clientes, marcas ou agências;
  • Auxiliar equipes internas ou clientes a identificar objetivos comunicacionais de mkt de influência a partir de demandas de mercado e objetivos específicos de negócio;
  • Criar e desenvolver conceitos ou ideias de ações com influenciadores.
  • Pesquisar referências de novos formatos, novas linguagens e tendências de ações comunicacionais envolvendo marcas e influenciadores, de forma que os conceitos e estratégias elaboradas sejam sempre atuais e surpreendentes;
  • Produzir Planos Táticos e Grids de Conteúdo para influenciadores dos Projetos Estratégicos de Conteúdo aprovados pelos clientes;
  • Auxiliar na coordenação da execução dos conteúdos pelos influenciadores;
  • Analisar relatórios de performance e propor ajustes nos Planos elaborados, quando necessário;
  • Apresentar e conduzir reuniões de apresentações de Planos Estratégicos ou Táticos.
  • Social Listening e dados de mercado: saber analisar para extrair insights para os planos estratégicos de influência.
  • Experiência e excelência em montar apresentações.


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