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Customer Relationship Management Coordinator

Há 1 mês

Belo Horizonte, Minas Gerais, Brasil Pentasia Tempo inteiro

About the Role:

A leading company in the iGaming industry is looking for a CRM Coordinator to support operations in the Brazilian market. This role is central to the delivery of personalized communications and campaigns aimed at maximizing customer engagement, loyalty, and lifetime value. With direct support from experienced CRM specialists and collaboration across marketing, content, and product teams, this position offers an opportunity to make a measurable impact in a fast-paced environment.

Main Responsibilities:

  • Lead communication and content strategies to enhance the user experience across all stages of the player lifecycle.
  • Plan, execute, and optimize CRM campaigns — from campaign format and delivery methods to platform selection — with a focus on profitability and measurable outcomes.
  • Develop and manage customer segmentation, lifecycle strategies, and retention plans to reduce churn and foster long-term loyalty.
  • Create targeted promotional clusters based on user behavior, preferences, and engagement trends.
  • Collaborate closely with marketing, content, and creative teams to align offers with player needs and determine optimal timing and communication channels.
  • Research, curate, and deliver relevant content to resonate with the player base.
  • Monitor and assess the performance of multi-channel campaigns (email, SMS, onsite, WhatsApp), delivering structured weekly and monthly KPI reports.
  • Apply best practices from the CRM industry, demonstrate critical thinking, and maintain a data-driven, results-oriented approach to every project.

Desired experience:

  • Proven knowledge and hands-on experience in retention marketing and CRM campaign execution.
  • Strong team collaborator with the ability to work cross-functionally in a fast-paced environment.
  • Exceptional attention to detail and a deep understanding of customer-centric communication strategies.
  • Fluent in written and spoken English.
  • Experience working with digital design or creative teams to create compelling visual campaign assets.
  • Highly organized, able to prioritize effectively and manage multiple ongoing initiatives.
  • Skilled at handling complexity and making strategic decisions based on broader business goals.
  • Familiarity with CRM tools like Optimove, Infobip, Intercom, Mixpanel, and bonus platform management is advantageous.

Collaboration and Reporting:

  • This role is directly supported by the Head of CRM and other specialists within the CRM team.
  • Will work closely with teams in Acquisition, Sports and Casino Product, and Sponsorships to ensure campaign alignment with broader business goals.