Director of Analytics

2 semanas atrás


Sao Paulo, Brasil KINESSO Tempo inteiro

Business Overview


KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.kinesso.com . Kinesso supports horizontally the operations of all Mediabrands agencies, such as UM, Initiative and Media Hub.


Position Overview:


As Director of Analytics this role will be pivotal in managing the reporting and audience needs for Mediabrands clients while also serving as a consultant to all planning stakeholders. In addition to managing the day to day needs of internal and external clients, this role will be supporting the evolution of all clients within Mediabrands, managing a team that will build the needed dashboards and data structure. This position requires understanding of best practices in analytics, modelling and experimental design, in order to deliver learnings for all channels including in contexts of signal loss. Success in this position mean: 1) client satisfaction with data structure for reporting 2) actionable insights coming from the clients’teams 3) constant evolution of analytics and measurement practices 4) low turnover rates within the teams.


Responsibilities


  • Understand business needs and support designing the measurement plan for key clients.
  • Inspire and train teams that will deliver day to day analytics to clients, supporting their career growth.
  • Digital media performance (e.g relevant KPIs, setting measurement plans) reporting and recommendations.
  • Reporting solutions (e.g. automated dashboards, power BI solutions, enhanced data visualization), including the data engineering behind them.
  • Audience strategy (e.g. creating/analyzing high value audiences for hyper targeting purposes).
  • Audience activation (working with SBU’s and 3rd parties to create audiences at scale for activation).
  • Ability to communicate succinctly and professionally to senior leadership at the client and agency.
  • Manage a team of analytics professionals – either directly or as indirect reports.


Required Skills and Experience


  • Experience evaluating various attribution approaches including MTA.
  • Demonstrated success leading work multi-functional teams.
  • Experience with reporting & data platforms such as Datorama, Tableau, SQL, R, DCM, Salesforce DMP, and/or comScore.
  • Experience with 3rd party data providers, DMPs (e.g. Salesforce), and DSPs (e.g. DBM).
  • Strong MS Excel & Power Point skills.
  • Demonstrated success in helping clients take concrete action based on analytics and data and managing client relationships.
  • Strong understanding of data and ad tech ecosystem, with a focus on digital environment.
  • Understanding of audience analytics capabilities and good practices (measurement, matching, onboarding, workflow, limitations, and workarounds, etc.) in the current environment.
  • Kinesso does not require candidates to have a college degree.


Desired Skills and Experience


  • 9-10 years of experience in agency or client-side digital media planning or media analytics
  • Concepts of statistics.
  • Presentation development and delivery.
  • Leadership and change management.
  • Strong written and verbal communication.
  • Ability to engage, develop, and give feedback to drive success of colleagues not reporting to you directly.
  • Ability to provide feedback & guidance in a constructive manner to direct reports.
  • Collaboration, including ability to drive clarity in a multi-stakeholder environment.
  • Technical sales, sales support, solutions design, and delivery; especially in a dynamic technology and data environment.
  • Fluency in English or Spanish.

  • Director of Analytics

    2 semanas atrás


    São Paulo, Brasil KINESSO Tempo inteiro

    Business Overview KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI and experimentation. KINESSO has...

  • Director of Analytics

    2 semanas atrás


    São Paulo, Brasil KINESSO Tempo inteiro

    Business Overview KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI and experimentation. KINESSO has...

  • Director of Data Engineering

    4 semanas atrás


    Sao Paulo, Brasil SecurityScorecard Tempo inteiro

    **About SecurityScorecard**: SecurityScorecard is the global leader in cybersecurity ratings, with over 12 million companies continuously rated, operating in 64 countries. Founded in 2013 by security and risk experts Dr. Alex Yampolskiy and Sam Kassoumeh and funded by world-class investors, SecurityScorecard's patented rating technology is used by over...

  • Director Product Management

    4 semanas atrás


    Sao Paulo, Brasil Mastercard Tempo inteiro

    Our Purpose We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our...

  • Head of Joompro Analytics

    4 semanas atrás


    Sao Paulo, Brasil Joom Tempo inteiro

    JoomPro is a platform for cross-border wholesale trade. Our mission is to make global trade easy and efficient for everyone. Our vision is to create a service that makes B2B purchasing as easy as buying things on Amazon for personal use. We want to give anyone from anywhere in the world an opportunity to order goods from factories in China (and later from...


  • Sao Paulo, Brasil AccorHotels Tempo inteiro

    Company Description - We are _a collection of 4 exclusive Luxury brands: Sofitel, Sofitel Legend and MGallery, Emblems across 38 countries, unlocking unique memorable moments in connection with the local destination. - Our signature:_ All our Talents express themselves with authenticity, playfulness in a diverse and inclusive environment, have the ability...

  • Director/senior Director

    1 semana atrás


    Sao Paulo, Brasil Thermo Fisher Scientific Tempo inteiro

    Oversees daily operational excellence for area of responsibility and/or assigned projects. Mentors and supports Associate Directors, Directors and other members of their project teams. Collaborates cross functionally with other departments to meet overall business objectives and provide strategic input to new services. Provides global strategic direction,...

  • HR Director

    Há 5 dias


    Sao Paulo, Brasil Pacifica Continental Tempo inteiro

    HUMAN RESOURCES DIRECTOR One of our clients is currently looking for a HR Director to join their team in São Paulo. Name of the position: Human Resources Director for Brazil, Paraguay & Uruguay Location: São Paulo, SP - Brazil Work model: Hybrid, 3x a week at the office. Work contract: CLT **ACADEMIC BACKGROUND AND EXPERIENCE**: - **Academic...

  • Director of Language Quality

    4 semanas atrás


    Sao Paulo, Brasil KnowBe4 Tempo inteiro

    **About KnowBe4** KnowBe4, the provider of the world's largest security awareness training and simulated phishing platform, is used by tens of thousands of organizations around the globe. KnowBe4 enables organizations to manage the ongoing problem of social engineering by helping them train employees to make smarter security decisions, every day. Fortune...

  • Analyst, Advanced Analytics

    4 semanas atrás


    Sao Paulo, Brasil Rakuten Tempo inteiro

    Job Description: Summary Description: Responsible for the development and execution of analyses that address specific client issues or initiatives. Proactively identify trends and issues utilizing a range of analytic techniques and tools. Liaise with client services, network development, and operational personnel to ensure the appropriateness of underlying...

  • Regional Technical Director

    4 semanas atrás


    Sao Paulo, Brasil VINCI Group Tempo inteiro

    As the world’s leading developer of transport infrastructure, VINCI Concessions helps to improve the daily lives and transport for everyone. It builds facilities (airports, roads, railways) that serve the public interest. Operating in 15 countries around the world,** VINCI Highways** is a leading concessions company and provider of road transport...

  • Commercial Director

    Há 1 mês


    Sao Paulo, Brasil Teleflex Tempo inteiro

    **About Teleflex Incorporated** **Latin America -** The Latin America Region of Teleflex is headquartered in Morrisville, North Carolina, and supports our customers, distributors, sales managers and specialists in Mexico, Brazil, Colombia, Chile, Argentina and Puerto Rico. The Latin America Region sells a broad spectrum of medical devices and related...


  • Sao Paulo, Brasil Shopee Tempo inteiro

    DepartmentPeople- LevelExperienced (Individual Contributor)- LocationBrazil - São PauloThe People team plays a crucial organisational role in Shopee by channeling important resources to key functions in the company — from hiring the right talents, to developing employee-focused learning initiatives, and building a supportive environment for our employees...

  • Senior Analytics Architect

    3 semanas atrás


    Sao Paulo, Brasil Poatek Tempo inteiro

    The Opportunity As a Senior Analytics Architect, you’ll collaborate with clients and develop a robust analytics plan to track and measure progress. You’ll aggregate and surface product insights, such as user behaviors, to guide multidisciplinary teams throughout the product development lifecycle. We understand our responsibility to create a...

  • Community Analytics Analyst

    4 semanas atrás


    Sao Paulo, Brasil Shopee Tempo inteiro

    DepartmentMarketing- LevelExperienced (Individual Contributor)- LocationBrazil - São PauloOur Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and...

  • Compliance Director

    Há 1 mês


    Sao Paulo, Brasil ABBVIE Tempo inteiro

    **Your Role**: As the OEC leader in the local Affiliate you report through the AbbVie Office of Ethics & Compliance Organization. You are responsible for providing leadership, direct oversight, and enhancement of the Ethics & Compliance Program in Brazil. As OEC Director/Manager you will be a full member of the local Affiliate Management Team (AMT) in Brazil...


  • São Paulo, Brasil The BIG Jobsite Tempo inteiro

    Multinational company from industry is hiring Air Product Director role. Main activities:Being responsible for air product and the ability to manage at the national level. You should also contribute and formulate the implementation of the functional plan that supports the commercial strategy with the goals, long-range plans, corporate rules, procedures and...


  • Sao Paulo, Brasil Mazzatech Tempo inteiro

    Vila Jaguara - São Paulo SP **EXPERIÊNCIA**: Requirements: Bachelor's degree in a relevant field (e.g. mathematics, statistics, computer science, economics); 4+ years of experience in data analytics and business insights, with a strong focus on e-commerce and digital native brands; Strong knowledge of data analytics tools and techniques (e.g. SQL,...

  • Hub Sales Director

    Há 1 mês


    Sao Paulo, Brasil Siemens Digital Industries Software Tempo inteiro

    **Position Overview** This Director-level position provides inputs and implements company standards at either the global or zone level for Hub Sales functions, such as Qualification, Prospecting or Inside Sales. As a Hub Sales Director, you will provide leadership and direction to align the company’s Hub Sales initiatives with the zone business needs and...


  • Sao Paulo, Brasil Elanco Tempo inteiro

    Education : EQUIVALENTEXPERIENCE **At Elanco (NYSE: ELAN) - it all starts with animals!** **As a global leader in animal health, we are dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets. We’re driven by our vision of ‘Food and Companionship Enriching Life’ and our approach to...