Senior Marketing Manager, BD Advanced Patient Monitoring

Senior Marketing Manager, BD Advanced Patient Monitoring

Join to apply for the Senior Marketing Manager, BD Advanced Patient Monitoring role at Edwards Lifesciences

Senior Marketing Manager, BD Advanced Patient Monitoring

Join to apply for the Senior Marketing Manager, BD Advanced Patient Monitoring role at Edwards Lifesciences

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Becton Dickinson (BD) recently completed the acquisition of the Edwards Critical Care business. This position is part of the Critical Care division, and as such will become a part of the BD organization in the future. Critical Care will operate as a separate business unit, called Advanced Patient Monitoring (APM) within BD's medical segment, aligning with BD's smart connected care approach. BD is one of the largest global medical technology companies in the world and is advancing the world of health by improving medical discovery, diagnostics and the delivery of care. If you are invited to interview for this position, a recruiter will provide further details about this exciting transition. Learn more about BD at bd.com

How You´ll Make An Impact

• Lead the execution of marketing plans in assigned country including strategies and tactics.
• Maintain contact with local KOLs and develop high quality relations with other health care professionals, Drive the event strategy of the country, aligned with local dynamics/needs and EU event strategy, Identify new growth opportunities within the HCPs segments
• Drive the implementation of new product launches and ensure strong launch execution, contribute to the establishment of the vision, strategy and objectives of the THV division in large sized country
• Implement locally the Therapy Development initiatives and Economic Value campaigns
• Economical Value Campaign
• Stay abreast of market Dynamics and analytics (market size and trends, competitive situation, reimbursement…)
• Support local needs of the commercial and clinical teams in alignment with the marketing plan, including delivering field training and clinical marketing activities
• Other incidental duties
  
  

What You Will Need

• Bachelor's Degree
• 10 years of knowledge required or master's degree or equivalent 8 years of related knowledge in sales, marketing, or healthcare industry Required
• Fully trilingual
• Previous leadership experience required
  
  

What Else Will Help You

• Proven successful project management skills
• Proven expertise in Microsoft Office Suite
• Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives
• Recognized as an expert in own area with specialized depth within the organization
• Expert understanding of related aspects of marketing concepts and principles
• Extensive understanding of broad market research designs, develops market research programs coordinating with the global VOC manager and demonstrates an in-depth understanding of commercial goals behind research
• Ability to forecast product lines for short-term and long-term accuracy based on market development, sales trends, competition and changing market dynamics.
• Ability to assess and understand market share, pricing, ASPs, competitive dynamics
• Possess strong clinical knowledge, experience and knowledge of the clinical areas where Edwards' products are used or intended to be used, understand the purchasing process and challenges for product adoption in complex healthcare networks
• Strict attention to detail
• Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization
• Ability to manage competing priorities in a fast paced environment
• Represents leadership on projects within a specific working closely with cross-functional team, marketing peers and leaders and managing needs and messaging to upper management
• Consult in project setting within specific marketing area
• Adhere to all company rules and requirements (e.g., pandemic protocols, Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control

Seniority level

• Seniority levelMid-Senior level

Employment type

• Employment typeFull-time

Job function

• Job functionMarketing and Sales
• IndustriesMedical Equipment Manufacturing

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