VP of Brand and Events

Thomson Reuters offers marketing professionals the opportunity to work with trusted, globally recognized brands across diverse professional sectors (legal, tax, accounting, news media) while leveraging data analytics and AI-powered marketing tools to create impact for professional audiences worldwide.

Combining global scale with career growth opportunities, a collaborative culture that integrates marketing with product and sales teams, competitive benefits, flexible work arrangements, and investment in professional development — all within a stable, innovative organization operating in over 100 countries.

The VP of Brand and Events is an executive leadership position reporting to the Chief Marketing Officer (CMO). The role will oversee a high-performing team of 30+ brand and events professionals and lead our brand assets, major events and sponsorships functions, including financial oversight of the Brand Marketing organization and operating metrics.

This position involves close collaboration with the broader Marketing Leadership Team and other organizational groups. The role is responsible for developing strategies to elevate key brands and launch marquee enterprise campaigns, contributing to marketing, communication and customer experience initiatives at the Enterprise level in partnership with our segments and regions.

Given the high visibility of this work, exposure to senior leadership, and collaboration with marketing leadership and cross-functional leaders, this position offers a great platform for a marketing and brand professional.

The role collaborates with Marketing and Communications teams to develop strategy and deliver programs that build awareness of our master brand and demonstrate its depth and strength across all market sectors, leveraging cross-functional expertise to identify new growth opportunities and support business objectives.

This role is based in Zug, Switzerland and is a hybrid role (3 days in the office, 2 days working from home).

In this role as The VP of Brand and Events, you will:

• Develop strategies to advance brand value through key marketing and communications programs that positively impact sales and retention efforts

• Lead adoption of AI-powered brand analytics and marketing automation platforms to optimize brand performance

• Support employee communications programs that encourage staff to embrace, live and promote the brand

• Develop purpose-driven brand narratives aligned with corporate goals and initiatives

• Develop proactive brand protection strategies through online monitoring programs and defensive trademark and domain name registrations, working with Legal Services to challenge potentially competing marks and ensure swift action against brand infringements

• Establish guidelines and standards for brand, trademark, and trade dress usage across the organization, solution partners and third parties, monitoring compliance

• Partner with CX teams to ensure brand consistency across all customer touchpoints and optimize customer experience

• Develop measurement strategies for brand attributes including awareness, familiarity, consideration and preference relative to competitors worldwide

• Generate awareness and consideration through strategic marketing campaigns across paid and owned media channels, aligned with marketing segments to drive conversion activities

• Identify and manage key enterprise sponsorships that elevate brand recognition and increase awareness among prospects and customers

• Lead events and tradeshow strategy, communications platforms and event management for both face-to-face and virtual events targeting internal and external audiences

• Drive hybrid event strategies and immersive digital experiences to maximize engagement and ROI

• Execute crisis communications and brand reputation management strategies when needed

To be considered for this role of The VP of Brand and Events, you will have:

• Senior-level marketing professional with strategic, business-focused mindset and effective communication abilities

• Ability to inject disciplined and innovative thinking into business operations using advocacy, negotiation and presentation skills

• Experience in product brand management within similar industry environments, preferably professional services or SaaS brands

• Experience with Account-Based Marketing (ABM) for B2B professional services

• Strong measurement and analytics experience with ability to define and measure appropriate brand metrics, including marketing attribution and ROI modeling

• Proven track record managing high-profile brands using integrated marketing approaches including PR, events, digital marketing, direct marketing, and promotional activities

• Global brand portfolio management experience (not just single brands)

• Demonstrated success in global marketing environments

• Crisis communications and brand reputation management experience

• Ability to understand commercial, technical and strategic drivers to execute business strategies

• Outstanding analytical and problem-solving capabilities

• Excellent oral and written communication and presentation skills

• Strong ability to coordinate and manage distributed collaborative efforts across cross-functional teams

• Extensive experience working in global and virtual environments with proficiency in digital communication platforms

• Excellent project management, presentation and team leadership skills with ability to excel in fast-paced, dynamic environments

• Strong team collaboration skills with proven success developing and maintaining stakeholder relationships

• Bachelor's degree required, marketing or business-related degrees preferred

• Advanced degree preferred (JD, MBA, or technical)

• 15+ years of related marketing experience including 10+ years management experience in brand management

• Experience leading brand teams in technology sector, and with customer events

• Experience building and scaling marketing teams in rapid-growth environments

• #LI-IG1

• Hybrid Work Model: We've adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.

• Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.

• Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow's challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.

• Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.

• Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.

• Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and ESG initiatives.

• Making a Real-World Impact: We help customers pursue justice, truth, and transparency by providing trusted, unbiased information to people around the world.

DISCLAIMER

The above information in this description is intended to indicate the general nature and level of work performed by employees within this classification. It is not designed to be a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

About Us

Thomson Reuters informs the way forward by combining trusted content and technology to empower professionals. Reuters, part of Thomson Reuters, is a world-leading provider of trusted journalism and news.

We are powered by 26,000 employees across more than 70 countries, with a commitment to flexible work environments. Thomson Reuters is an Equal Employment Opportunity Employer providing a drug-free workplace. We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law. More information on requesting an accommodation here.

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