Lead Generation Specialist

3 semanas atrás

Brasil Exelegent Tempo inteiro

We are looking for a Lead Generation Specialist with 4+ years of experience in lead generation and digital marketing for technology companies.

Responsibilities:
  • Develop and execute lead generation strategies to acquire and nurture B2B clients in the IT consulting industry.
  • Create and manage multi-channel outreach campaigns (LinkedIn, email, content marketing, paid ads, etc.) to drive qualified leads.
  • Collaborate with sales and marketing teams to optimize the sales funnel and improve lead conversion rates.
  • Utilize SEO, PPC, and social media advertising to enhance visibility and attract the right audience.
  • Conduct market research to identify target prospects, industries, and trends for effective lead acquisition.
  • Optimize marketing and sales materials to improve engagement and conversion.
  • Track, analyze, and report on lead generation performance to refine strategies and increase ROI.
  • Manage and update lead data in CRM systems, ensuring accuracy and proper follow-up processes.
Requirements:
  • 4+ years of experience in lead generation and digital marketing for technology companies.
  • Proven track record in B2B lead generation, especially through LinkedIn, cold outreach, email campaigns, and inbound marketing.
  • Strong experience in SEO, PPC (Google Ads, LinkedIn Ads), and remarketing to drive lead acquisition.
  • Ability to craft compelling copy and messaging that aligns with the brand's tone and attracts potential clients.
  • Experience in creating marketing and sales enablement materials (case studies, one-pagers, brochures, landing pages, whitepapers).
  • Analytical mindset with the ability to measure and optimize key lead generation metrics (conversion rates, cost per lead, pipeline growth, etc.).
  • Proficiency in CRM tools (e.g., Dynamics 365, HubSpot, Salesforce) for lead tracking and nurturing.
  • Advanced English proficiency with excellent writing and communication skills.
  • Knowledge of social media advertising platforms (LinkedIn Ads, Facebook Ads, Twitter Ads) and best practices for B2B lead generation.
  • Strong research skills to identify and qualify high-value leads.
Will be a Plus:
  • Experience with B2B marketing principles and best practices.
  • Familiarity with product-led growth strategies in a B2B environment.
  • Proficiency with Dynamics 365 CRM for lead tracking and automation.
We Offer:
  • Professional and friendly team with growth opportunities.
  • Competitive salary based on experience.
Seniority Level:

Mid-Senior level

Employment Type:

Full-time

Job Function:

Marketing and Sales

Industries:

IT Services and IT Consulting

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