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Channel Marketing Manager

Há 1 mês

Sao Paulo, Brasil Thermo Fisher Scientific Tempo inteiro

Implementar e impulsionar modelo de suporte de marketing para distribuidores
- Implementar canal de comunicação central e corporativo para o segmento;
- Estabelecer padrões de comunicação corporativa (periodicidade, agendas, etc.)
- Ferramentas de análise de estrutura para identificar o desempenho do canal
- Identificar distribuidores de alto desempenho e desenvolver estudos de caso para avaliações comparativas
- Divulgar análises entre a liderança e outras partes interessadas envolvidas
- Gerar relatório mensal de resultados do segmento
- Apoiar atividades digitais com a equipe de e-business

**RESPONSABILIDADES**

Estruturar, implementar e conduzir um modelo de apoio ao marketing para distribuidores

Estabelecer padrões de desempenho e divulgação das marcas Thermofisher com distribuidores

Desenvolver ambientes de atribuição de ferramentas (branding, publicidade, etc.) e treinamento para o segmento

Estrutura de centro de dados para análise de segmentos (junto com CRM/área de dados)

Trabalhar em conjunto com gerentes de desenvolvimento de mercado, equipes de negócios e outras áreas do marketing corporativo para apoiar o desenvolvimento de materiais dedicados ao grupo de distribuidores na região da América Latina

Atuar como PMO na área de Marketing de Crescimento na estrutura CSM, liderando a implementação de projetos

Posição pode ficar em Brasil, México, Chile ou Argentina

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