Field Marketing, Data

Há 2 dias

Sao Paulo, Brasil IBM Tempo inteiro

Introduction

At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

Your Role and Responsibilities

The Americas IBM Data & AI Field Marketing Manager connects demand generation, product, content, ABM and event marketing plans with sales teams to generate and progress pipeline, attract new clients and increase client loyalty and retention. The Field Marketing Manager orchestrates the different marketing disciplines with sales to make sure we are creating compelling marketing tactics that resonates with client needs and address pipeline gaps.

You will provide insight and guidance to the IBM global marketing team to determine the right marketing tactics that best help achieve key business outcomes. You’ll work hand in hand with sales and help drive Marketing performance to the business.

As the Americas IBM Data & AI Field Marketing Manager you will be the IBM Marketing liaison for the US Commercial Sector Sales leadership team by:

- Developing and demonstrating working knowledge of Data & AI technology and the US market, and how IBM Data & AI solves our client’s business challenges;
- Executing marketing plans that leverage the collective strength of IBM Marketing and Communications to deliver on KPIs and business objectives;
- Delivering pipeline and revenue targets, deepening client engagement, and helping progress opportunities via marketing and communications strategies;
- Leveraging data-driven analysis to inform Marketing strategies and tactics, report on performance and ROI.
- Collaborating with field sales and digital sales on planning, executing and measuring the effectiveness of the marketing plan.

This position supports primarily the US market.

Required Technical and Professional Expertise
- Experience in Field Marketing Management field with IT companies;
- Distinguished written and oral English skills; the ability to present and communicate ideas clearly and persuasively at all levels, specially at the executive level;
- Experience in creating and implementing end-to-end marketing plans, leveraging different marketing teams within the organization, including global teams;
- Experience in working hand-in-hand with Sales, familiarity with sales pipeline and forecast concepts;
- Familiarity with all disciplines of the marketing mix (events, social, ABM, content, digital);
- Acquaintance with end-to-end digital funnel KPIs and working out marketing leads with sales;
- Fluency in business and marketing metrics, strategic business planning acumen and ability to quickly adjust based on business needs;
**Todas as vagas são elegíveis para pessoas com deficiência ou reabilitadas.**

Preferred Technical and Professional Expertise
- Experience working with the US market;
- Experience working with remote teams and/or global teams.
- Experience in data management or AI

About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

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