Sr. Manager, Strategy
7 meses atrás
**Role Summary**
The Sr. Manager, S&I will play a key role in supporting the development and evolution of long-term global beverage growth strategy of a** **large foodservice customer** **and lead the identification & commercialization of actionable, compelling insights which inform the innovation agenda and ultimately brand and category growth. The scope of this role will be global—with ownership of and involvement in multi-region strategic initiatives, to be balanced with ongoing leadership of S&I support for key Latin America and Middle East & Africa markets.
You will also serve as the voice of the consumer, synthesizing actionable consumer/guest insights through compelling storytelling and delivering analytics to inform, support and measure the long-term strategy. This will entail leading primary and syndicated research, best practice sharing and consumer concept and message testing. You will be responsible to maintain a consistent routine with customer’s Business Insights leads in the geographic area of responsibility to ensure collaboration and alignment on critical opportunities.
**Function Related Activities/Key Responsibilities**:
- Provide thought leadership for OU business plans by informing business objectives, strategies, key initiatives and performance measurements by using insights collected from situation assessment, marketplace information in order to support division portfolio and brand growth targets
- Partner directly with key stakeholders at the Global
- and Market-level to identify insights-based joint opportunities and reinforce The Coca Cola Company's (TCCC) role as a strategic partner and thought leader.
- Establish strong, regular collaboration with OU & Global TCCC relevant stakeholder groups (e.g. OU Marketing, OU S&I, Global Human Insights, Global Category Teams, Platform Services, GCCL etc.) and import/export consumer insights and opportunities to drive growth
- Assess attractive consumer opportunities (global or local) that are currently untapped by our brands, company or customer (e.g. new beverage sub-categories, new packaging opportunities, new merchandise categories, new channels of distribution to sell licensed merchandise).
- Provide voice of consumer to ensure that business objectives, strategies and goals align with current and future needs of our **foodservice customer**
- Support global innovation agenda by identifying areas of consumer opportunity that align with customer and OU priorities
- Play a key role in the rollout of Collaborative Business Planning across international markets, helping to steward and scale the practice of business objective sharing and alignment with the Customer, insights-driven joint opportunity identification, strategy definition and concept/initiative development to bring the strategy to life
- Lead consumer, market, industry and guest insights to inform the Brand and Category growth strategy in the identified corridors
- Develop and lead cutting edge techniques to identify consumer and guest insights relevant to the business division.
- Define and play a key role in the definition and tracking of Key Performance Indicators for International Markets—be resourceful and creative and bring ideas and solutions to bridge data gaps using syndicated sources, advanced analytics, etc.
**Basic Requirements**:
- ** **Resume must be in English to be considered for this role**
- Bachelor's Degree or equivalent work experience.
- Advanced English Proficiency
- At least 7 years of marketing and/or growth strategy experience.
- Experience in analytics of multiple data sources including consumer, financial and volume
- Business-oriented - familiar with the CPG industry and context, able to detect key implications for the business through analyses.
- Leadership and communication skills - able to manage internal and external resources effectively, communicating requirements and goals to ensure success.
- Must be a proven team player with the ability to interact with and influence an international team.
- Excellent presentation/storytelling creation and delivery is a must
**Preferred Qualifications**:
- MBA
- Spanish and/or Portuguese proficiency
- Previous international experience
- **Foodservice **and customer experience background
- Previous experience in a consulting-type role
**Growth Behaviors**:
- Growth Mindset: Demonstrates Curiosity. Welcomes failure as a learning opportunity.
- Smart Risk: Makes bold decisions/recommendations.
- Externally Focused: Understands the upstream and downstream implications of his/her work. Tracks and shares external trends, best practices, or ideas.
- Performance Driven & Accountable: Has high performance standards. Outperforms her/his peers.
- Fast/Agile: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace.
- Empowered: Proactively brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance. Creative & resourcefu
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