Senior Manager Coca-Cola Creative Strategy Manager

Há 4 dias


Rio de Janeiro, Rio de Janeiro, Brasil The Coca-Cola Company Tempo inteiro

The Senior Creative Strategy Manager will focus on developing the creative strategy for the Meals occasion and elevating the overall creative edge of the brand in LATAM and globally. Key responsibilities include collaborating with Category teams to define opportunities for brand growth, developing creative strategies, and leading agency partners in the creative process.

Key Qualifications:
- Significant marketing experience (12-14 years)
- Experience in leading regional and/or global charters
- Good consumer understanding and cultural contexts
- Ability to develop full creative strategy and execution plans
- Experience in participating in content production process
- Experience working with cross-functional agile teams
- Agency Creative or Planning Experience preferred

Behavioral Requirements:
- Collaborative and open to other people's ideas
- Loves to seek creative inspiration for oneself and others
- Growth mindset
- Ownership of projects and processes
- Critical thinking
- Constructive criticism and positive attitude

Communication Focus:
- Role will require frequent communication with OU Category Creative Lead; OU Category lead, OU IMX Sub-function Leads; Other OU Category and OU Other Category Creative Strategists
- Must be comfortable communicating innovative approaches to communications development and building buy-in across key internal and external stakeholders

Key Knowledge Requirements:
Mastery of (required):
Communications / Creative Strategy Transforming human insights into great briefs Campaign development & amplification Digital Eco-System

Broad Expertise:
Brand (Growth) Strategy Brand Essence & Architecture Development Basic Media Strategy Knowledge Content Production Experience

About The Coca-Cola Company:
Driven by Purpose: A purpose-centric approach that empowers our people to protect our people, the environment, and the communities we serve, while providing safe, quality products.

Global Connections:
Allows you to develop, enhance, and maintain global connections that allow us to act faster and learn from people all over the world



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