Trade Market Strategist

Há 2 dias


Rio de Janeiro, Rio de Janeiro, Brasil Coca-Cola Tempo inteiro
Job Description

Coca-Cola is seeking an experienced professional to lead our traditional trade execution efforts.

About the Role

The successful candidate will have a strong background in commercial strategy, operations, and trade marketing, with a proven track record of driving sales growth and improving shopper accessibility and affordability.

Key Responsibilities
  • Develop and execute market plans to improve shopper accessibility and affordability.
  • Collaborate with cross-functional teams to design and deploy innovative solutions and tools for enhancing traditional trade interactions and driving sales volume.
  • Leverage advanced analytics for opportunity identification and technology for scalability of solutions.
  • Monitor channel performance indicators and design impactful actions when results are below targets.
  • Create promotions and commercial levers that reinforce traditional trade sub-channels while boosting occasion-based platforms.
Requirements

We require a candidate with:

  • 7+ years of professional experience in operations, commercial strategy, and trade marketing.
  • Proven analytical thinking, leadership, initiative, teamwork, work under pressure, adaptability, and influence skills.
  • Deep knowledge of FMCG commercial areas, home market traditional trade, bottler economics, system levers, processes, and tools.
Preferred Qualifications

A master's degree in business administration or a related field would be beneficial, as well as experience in commercial planning and execution, channel strategy, value or route to market, innovation, and portfolio strategy.

Salary

The estimated annual salary for this role is $120,000 - $180,000, depending on location and experience.



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