Senior Manager Coca-cola Creative Strategy

1 semana atrás


Rio de Janeiro, Brasil The Coca-Cola Company Tempo inteiro

The Senior Creative Strategy Manager will focus primarily on developing the creative strategy for the Meals occasion and elevating the overall creative edge of the brand in LATAM and in the global charters lead by Operating Unit for Coca Cola Trademark.
- Collaborating with the Category teams to define opportunities for brand growth and together build plans to translate those opportunities into creative strategies.
- Developing the creative strategy and development cross marketing sub-functions ( including but not limited to E2E, Design, Consumer & Shopper Engagement, Digital, Media)
- Write killer briefs and lead agency partners in the creative process, identifying innovative ways for consumers to engage with our brand.
- Managing the development of the storytelling of the brand, ensuring consistency through various forms of content amplified at multiple connection points
- Push internal and agency partners for digitals first experiences that continue taking our brand in the leading edge experiences.
- Amplifying the Global Core Creative Ideas for Global and regional projects into contemporary communications, that unlock future brand growth and excite consumers to build Brand Love ( i.e. Equity) and Brand Value (Transactions, Weekly+ Consumers, Baskets etc)
- Working with counterparts in other OUs to help develop and execute cohesive brand/category Creative Strategy

**Qualification & Requirements**
- Significant marketing experience (12-14 years)
- Experience in leading regional and/or global charters
- Good consumer understanding a cultural contexts
- Ability to develop full creative strategy and execution plans
- Experience in participating in content production process
- Experience working with cross-functional agile teams
- Agency Creative or Planning Experience preferred

**Desired "how's" and behaviors**
- Collaborative and open to other people’s ideas
- Loves to seek for creative inspiration for oneself and others
- Growth mindset
- Ownership of projects and processes
- Critical thinking
- Constructive criticism and positive attitude

**Communication focus***
- Role will require frequent communication with OU Category Creative Lead; Ou Category lead, OU IMX Sub-function Leads; Other OU Category and OU Other Category Creative Strategists
- OU Category Creative Strategy Lead must be comfortable communicating innovative approaches to communications development and building buy-in across key internal and external stakeholders

**Key Knowledge Requirements**

Mastery of (required):
Communications / Creative Strategy Transforming human insights into great briefs Campaign development & amplification Digital Eco-System

Broad expertise in (good to have):
Brand (Growth) Strategy Brand Essence & Architecture Development Basic Media Strategy Knowledge Content Production Experience

**What you will find working here**:
**Driven by Purpose**: A purpose-centric approach that empowers our people to protect or people, the environment and the communities we serve, while providing safe, quality products.

**Iconic and Innovative Brands**: Our portfolio represents over 250 products featuring some of the world's most popular brands including Coca-Cola, Sprite, Fanta, Powerade and more

**Global Connections**: Allows you to develop, enhance and maintain global connections that allow us to act faster and learn from people all over the world

**Belonging to a Community**: We are an organization that believes in our ability to continually grow and build the right atmosphere where people feel safe and empowered, allowing everyone to bring their best to work.

**Skills**

Brand Growth; Creative Strategies; Creativity; Campaign Development; Marketing in a Digital World; Teamwork; Brand Identity
**Our Purpose and Growth Culture**:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.



  • Rio de Janeiro, Rio de Janeiro, Brasil The Coca-Cola Company Tempo inteiro

    The Senior Creative Strategy Manager will focus primarily on developing the creative strategy for the Meals occasion and elevating the overall creative edge of the brand in LATAM and in the global charters lead by Operating Unit for Coca Cola Trademark. Collaborating with the Category teams to define opportunities for brand growth and together build plans to...

  • Strategy Manager

    2 semanas atrás


    Rio de Janeiro, Rio de Janeiro, Brasil Coca Cola Tempo inteiro

    Description Summary: At the Coca-Cola Company, we work collaboratively to find new and innovative ways to strategically move the business forward by leading, developing and executingstrategy in partnership with our customer and bottler relationships. In this position, you will be responsible for helping the sustainable growth within Brazil while...


  • Rio de Janeiro, Brasil The Coca-Cola Company Tempo inteiro

    For 136+ years The Coca-Cola Company has grown to become the most recognizable brand in the world. In 2020 we launched the Alcoholic Ready to Drink (ARTD) brand Topo Chico Hard Seltzer in Latin America. Due to the category growth, we are expanding our product innovation and looking for pioneers that know how to expand their thinking and bring new ideas to...


  • Rio de Janeiro, Brasil The Coca-Cola Company Tempo inteiro

    For 136+ years The Coca-Cola Company has grown to become the most recognizable brand in the world. In 2020 we launched the Alcoholic Ready to Drink (ARTD) brand Topo Chico Hard Seltzer in Latin America. Due to the category growth, we are expanding our product innovation and looking for pioneers that know how to expand their thinking and bring new ideas to...

  • Strategy Manager

    4 semanas atrás


    Rio de Janeiro, Brasil Coca Cola Tempo inteiro

    Description Summary: At the Coca-Cola Company, we work collaboratively to find new and innovative ways to strategically move the business forward by leading, developing and executingstrategy in partnership with our customer and bottler relationships.  In this position, you will be responsible for helping the sustainable growth within Brazil while...


  • Rio de Janeiro, Rio de Janeiro, Brasil The Coca-Cola Company Tempo inteiro

    For 136+ years The Coca-Cola Company has grown to become the most recognizable brand in the world. In 2020 we launched the Alcoholic Ready to Drink (ARTD) brand Topo Chico Hard Seltzer in Latin America.Due to the category growth, we are expanding our product innovation and looking for pioneers that know how to expand their thinking and bring new ideas to...

  • Sr. Manager, Strategy

    3 semanas atrás


    Rio de Janeiro, Brasil The Coca-Cola Company Tempo inteiro

    **Role Summary** The Sr. Manager, S&I will play a key role in supporting the development and evolution of long-term global beverage growth strategy of a** **large foodservice customer** **and lead the identification & commercialization of actionable, compelling insights which inform the innovation agenda and ultimately brand and category growth. The scope...


  • Rio de Janeiro, Brasil Coca Cola Tempo inteiro

    Description Summary: ROLE OVERVIEW In today's competitive user attention & interaction capture landscape, the importance of DESIGN in marketing is more critical than ever, a key marketing field elevating visual assets and content towards providing great Experiences to our consumers. To have salient graphic design principles, together with a set of...


  • Rio de Janeiro, Brasil Coca-Cola Tempo inteiro

    **Function Related Activities/Key Responsibilities**: - Support the design of our growth-oriented Channel Strategies, that take into account our shopper’s End to End path-to-purchases, connecting brands objectives and rituals and have a high focus on weekly+ conversion. - Designing the next generation of consumer & shopper engagement strategy using both...


  • Rio de Janeiro, Brasil The Coca-Cola Company Tempo inteiro

    For 136+ years The Coca-Cola Company has grown to be the most recognizable brand in the world. Our success has come from our diverse talent and as we know diversity comes in many flavors: Gender, multicultural, experience, background, education, and more. In order to continue accelerating our DE&I agenda in Brazil and in other South LATAM countries, we are...


  • Rio de Janeiro, Brasil The Coca-Cola Company Tempo inteiro

    For 136+ years The Coca-Cola Company has grown to be the most recognizable brand in the world. Our success has come from our diverse talent and as we know diversity comes in many flavors: Gender, multicultural, experience, background, education, and more. In order to continue accelerating our DE&I agenda in Brazil and in other South LATAM countries, we are...


  • Rio de Janeiro, Rio de Janeiro, Brasil The Coca-Cola Company Tempo inteiro

    For 136+ years The Coca-Cola Company has grown to become the most recognizable brand in the world. As we have diversified our portfolio organically and inorganically, we are constantly adapting and leading the ever-changing market. As we navigate the dynamic global environment, we continue to evolve and innovate.At the Coca-Cola Company, we work...

  • Brand Manager Sprite

    4 semanas atrás


    Rio de Janeiro, Brasil The Coca-Cola Company Tempo inteiro

    As a business, The Coca-Cola Company is constantly evolving - we develop new products, acquire great brands and pioneer new ways of doing things. Working here is more than working for the global beverage leader, it’s an opportunity to be a part of something that can positively impact the world. **What You**’ll** **Do for Us** - Ensure alignment of local...


  • Rio de Janeiro, Brasil The Coca-Cola Company Tempo inteiro

    We are accelerating our momentum as the fastest growing consumer goods company in Latin America. People are our focus when we collaborate with our diverse network of locally connected manufacturers and when we return every drop of water we use to communities and nature. We empower our employees to challenge the status quo, make bold recommendations,...

  • Brand Manager Sprite

    2 semanas atrás


    Rio de Janeiro, Rio de Janeiro, Brasil The Coca-Cola Company Tempo inteiro

    As a business, The Coca-Cola Company is constantly evolving - we develop new products, acquire great brands and pioneer new ways of doing things. Working here is more than working for the global beverage leader, it's an opportunity to be a part of something that can positively impact the world.What You'll Do for Us**- Ensure alignment of local brands...


  • Rio de Janeiro, Rio de Janeiro, Brasil The Coca-Cola Company Tempo inteiro

    We are accelerating our momentum as the fastest growing consumer goods company in Latin America. People are our focus when we collaborate with our diverse network of locally connected manufacturers and when we return every drop of water we use to communities and nature. We empower our employees to challenge the status quo, make bold recommendations,...


  • Rio de Janeiro, Brasil Coca-Cola Tempo inteiro

    Why being part of Coca Cola Latin America? We’re accelerating our momentum as the fastest growing large consumer goods company in Latin America. People are our focus when we’re collaborating with our diverse network of locally connected bottling partners, and when we’re returning every drop of water we use to communities and nature. We empower our...


  • Rio de Janeiro, Rio de Janeiro, Brasil The Coca-Cola Company Tempo inteiro

    For 136+ years The Coca-Cola Company has grown to be the most recognizable brand in the world.Our success has come from our diverse talent and as we know diversity comes in many flavors: Gender, multicultural, experience, background, education, and more.In order to continue accelerating our DE&I agenda in Brazil and in other South LATAM countries, we are...

  • Senior Manager, VIS

    3 semanas atrás


    Rio de Janeiro, Brasil Coca Cola Tempo inteiro

    Description Summary: We are accelerating our momentum as the fastest growing consumer goods company in Latin America. People are our focus when we collaborate with our diverse network of locally connected manufacturers and when we return every drop of water we use to communities and nature. We empower our employees to challenge the status quo, make...


  • Rio de Janeiro, Brasil Coca Cola Tempo inteiro

    Description . Why the E2E Strategy Team?! The E2E Strategy team is a central piece to every planning element of the marketing plans in Latam. This position leads the experience & implementation strategy of every plan; integrates all functions within marketing, ensures creative consistency to match how the consumer buys and consumes the product; and...