Senior Manager Coca-cola Creative Strategy
6 meses atrás
The Senior Creative Strategy Manager will focus primarily on developing the creative strategy for the Meals occasion and elevating the overall creative edge of the brand in LATAM and in the global charters lead by Operating Unit for Coca Cola Trademark.
- Collaborating with the Category teams to define opportunities for brand growth and together build plans to translate those opportunities into creative strategies.
- Developing the creative strategy and development cross marketing sub-functions ( including but not limited to E2E, Design, Consumer & Shopper Engagement, Digital, Media)
- Write killer briefs and lead agency partners in the creative process, identifying innovative ways for consumers to engage with our brand.
- Managing the development of the storytelling of the brand, ensuring consistency through various forms of content amplified at multiple connection points
- Push internal and agency partners for digitals first experiences that continue taking our brand in the leading edge experiences.
- Amplifying the Global Core Creative Ideas for Global and regional projects into contemporary communications, that unlock future brand growth and excite consumers to build Brand Love ( i.e. Equity) and Brand Value (Transactions, Weekly+ Consumers, Baskets etc)
- Working with counterparts in other OUs to help develop and execute cohesive brand/category Creative Strategy
**Qualification & Requirements**
- Significant marketing experience (12-14 years)
- Experience in leading regional and/or global charters
- Good consumer understanding a cultural contexts
- Ability to develop full creative strategy and execution plans
- Experience in participating in content production process
- Experience working with cross-functional agile teams
- Agency Creative or Planning Experience preferred
**Desired "how's" and behaviors**
- Collaborative and open to other people’s ideas
- Loves to seek for creative inspiration for oneself and others
- Growth mindset
- Ownership of projects and processes
- Critical thinking
- Constructive criticism and positive attitude
**Communication focus***
- Role will require frequent communication with OU Category Creative Lead; Ou Category lead, OU IMX Sub-function Leads; Other OU Category and OU Other Category Creative Strategists
- OU Category Creative Strategy Lead must be comfortable communicating innovative approaches to communications development and building buy-in across key internal and external stakeholders
**Key Knowledge Requirements**
Mastery of (required):
Communications / Creative Strategy Transforming human insights into great briefs Campaign development & amplification Digital Eco-System
Broad expertise in (good to have):
Brand (Growth) Strategy Brand Essence & Architecture Development Basic Media Strategy Knowledge Content Production Experience
**What you will find working here**:
**Driven by Purpose**: A purpose-centric approach that empowers our people to protect or people, the environment and the communities we serve, while providing safe, quality products.
**Iconic and Innovative Brands**: Our portfolio represents over 250 products featuring some of the world's most popular brands including Coca-Cola, Sprite, Fanta, Powerade and more
**Global Connections**: Allows you to develop, enhance and maintain global connections that allow us to act faster and learn from people all over the world
**Belonging to a Community**: We are an organization that believes in our ability to continually grow and build the right atmosphere where people feel safe and empowered, allowing everyone to bring their best to work.
**Skills**
Brand Growth; Creative Strategies; Creativity; Campaign Development; Marketing in a Digital World; Teamwork; Brand Identity
**Our Purpose and Growth Culture**:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
-
Senior Manager Coca-Cola Creative Strategy Manager
2 semanas atrás
Rio de Janeiro, Rio de Janeiro, Brasil The Coca-Cola Company Tempo inteiroThe Senior Creative Strategy Manager will focus on developing the creative strategy for the Meals occasion and elevating the overall creative edge of the brand in LATAM and globally. Key responsibilities include collaborating with Category teams to define opportunities for brand growth, developing creative strategies, and leading agency partners in the...
-
Manager Hydration Coffee
2 meses atrás
Rio de Janeiro, Brasil Coca-Cola Tempo inteiroWhy being part of Coca Cola Latin America? We’re accelerating our momentum as the fastest growing large consumer goods company in Latin America. People are our focus when we’re collaborating with our diverse network of locally connected bottling partners, and when we’re returning every drop of water we use to communities and nature. We empower our...
-
Sr. Manager, Strategy
7 meses atrás
Rio de Janeiro, Brasil The Coca-Cola Company Tempo inteiro**Role Summary** The Sr. Manager, S&I will play a key role in supporting the development and evolution of long-term global beverage growth strategy of a** **large foodservice customer** **and lead the identification & commercialization of actionable, compelling insights which inform the innovation agenda and ultimately brand and category growth. The scope...
-
Director E2e Commerce
6 meses atrás
Rio de Janeiro, Brasil Coca-Cola Tempo inteiro**Function Related Activities/Key Responsibilities**: - Support the design of our growth-oriented Channel Strategies, that take into account our shopper’s End to End path-to-purchases, connecting brands objectives and rituals and have a high focus on weekly+ conversion. - Designing the next generation of consumer & shopper engagement strategy using both...
-
Sta Digital Experiences Manager, Customers
7 meses atrás
Rio de Janeiro, Brasil Coca-Cola Tempo inteiroWhy being part of Coca Cola Latin America? We’re accelerating our momentum as the fastest growing large consumer goods company in Latin America. People are our focus when we’re collaborating with our diverse network of locally connected bottling partners, and when we’re returning every drop of water we use to communities and nature. We empower our...
-
Rio de Janeiro, Brasil Coca-Cola Tempo inteiro**Focus, Scope, & Impact**: Ensures business results and alignment with Bottlers Uberlândia and Bandeirantes. Oversees operations in the BO’s territory, supervising all Operations related issues across the franchise. Jointly with Franchise Director, leads the growth agenda of the bottlers operations aligned with central strategies. Manages strategic,...
-
Senior Manager, Franchise Operations Private
4 semanas atrás
Rio de Janeiro, Brasil Coca-Cola Tempo inteiro**Focus, Scope, & Impact**: Ensures business results and alignment with Bottlers Uberlândia and Bandeirantes. Oversees operations in the BO’s territory, supervising all Operations related issues across the franchise. Jointly with Franchise Director, leads the growth agenda of the bottlers operations aligned with central strategies. Manages strategic,...
-
Creative Strategy Lead
3 semanas atrás
Rio de Janeiro, Brasil Spotlight Recruitment Tempo inteiroCreative Strategy Lead (Design) – Environment & Sustainability – flexible remote workingOur client is a global communications organisation who specialise in bringing together diverse perspectives and backgrounds to find the best solutions to tackling climate change. They are looking for a Creative Strategy Lead to manage the creation of innovative...
-
Senior Manager, Franchise Operations Andina
3 meses atrás
Rio de Janeiro, Brasil Coca-Cola Tempo inteiro**Focus, Scope, & Impact**: Ensures business results and alignment with Bottler Andina. Oversees operations in the Andina’s territory, supervising all Operations related issues across the franchise. Jointly with Franchise Director, leads the growth agenda of the bottler operations aligned with central strategies. Manages strategic, operational and...
-
Strategy Senior Manager
5 meses atrás
Rio de Janeiro, Brasil Coca Cola Tempo inteiroDescription Summary: We’re accelerating our momentum as the fastest growing large consumer goods company in Latin America. People are our focus when we’re collaborating with our diverse network of locally connected bottling partners, and when we’re returning every drop of water we use to communities and nature. We empower our employees to...
-
Manager, Human Insights Ssd Heritage Brands
6 meses atrás
Rio de Janeiro, Brasil Coca-Cola Tempo inteiro**LAOU HUMAN INSIGHTS CATEGORY MANAGER (SSD HERITAGE BRANDS)** **reports to OU HUMAN INSIGHTS LEAD** Solid understanding of the TCCC system, understanding of our existing categories. Must be collaborative in nature, comfortable both contributing to and utilizing global insights, strategies and activations from around the network **Focus, Scope, &...
-
Director On-trade and 3rd Space Brazil
4 meses atrás
Rio de Janeiro, Brasil Coca-Cola Tempo inteiroFor 135+ years The Coca-Cola Company has grown to become the most recognizable brand in the world. In 2020 we launched the Flavored Alcohol Beverage brand Topo Chico Hard Seltzer in Latin America. Due to the category growth, we are expanding our product innovation and looking for pioneers that know how to expand their thinking and bring new ideas to...
-
Senior Manager, Brand Active Hydration
6 meses atrás
Rio de Janeiro, Brasil Coca-Cola Tempo inteiroand short-term objectives and business plan metrics. **What You’ll Do for Us** - Help develop mid-term (2-3 years) growth strategy and annual brand plans for the OU. - Illuminate the brand potential and strategy to inspire key customers and bottlers to drive support and commercial acceleration of brands in key markets and retail channels - Identify key...
-
Director, Digital Experiences
4 semanas atrás
Rio de Janeiro, Brasil The Coca-Cola Company Tempo inteiroLocation(s): Chile City/Cities: Santiago de Chile Travel Required: Relocation Provided: Job Posting End Date: November 20, 2024 Shift: Job Description Summary: Function Related Activities/Key Responsibilities: Lead integration with Global Team to adapt B2C Global XPs strategies to meet specific needs of the LatAm Market and develop Digital...
-
Finance Planning and Forecasting Director
7 meses atrás
Rio de Janeiro, Brasil Coca-Cola Tempo inteiroThe Planning, Competitive Analysis & Insights (PCA&I) team is tasked with delivering data-driven insights to inform and influence the business decisions of Coca-Cola Latin America in order that we best serve our consumers. As a Finance Planning and Forecasting Director, you will be for leading Performance and Execution of the region, planning and...
-
Creative Lead
Há 6 dias
Rio de Janeiro, Brasil buscojobs Brasil Tempo inteiroCreative Strategy Lead (Design) – Climate & Sustainability – flexible remote working Our client is a global communications organisation who specialise in bringing together diverse perspectives and backgrounds to find the best solutions to tackling climate change. They are looking for a Creative Strategy Lead to manage the creation of innovative digital...
-
Trade Market Strategist
2 semanas atrás
Rio de Janeiro, Rio de Janeiro, Brasil Coca-Cola Tempo inteiroJob DescriptionCoca-Cola is seeking an experienced professional to lead our traditional trade execution efforts.About the RoleThe successful candidate will have a strong background in commercial strategy, operations, and trade marketing, with a proven track record of driving sales growth and improving shopper accessibility and affordability.Key...
-
Senior Director, Supply Chain
2 meses atrás
Rio de Janeiro, Brasil Coca-Cola Tempo inteiro**Hybrid work - 3 days in office per week** At Coca-Cola, we know consumers love our products, and we know product availability depends on building the right supply chain strategies and operations solutions to meet our customer’s needs. Our supply chain team builds world-class systems to ensure we bring the best the Coca-Cola system has to offer. We’re...
-
Senior Manager Traditional Trade Ccrm
6 meses atrás
Rio de Janeiro, Brasil Coca-Cola Tempo inteiroWhy being part of Coca Cola Latin America? We’re accelerating our momentum as the fastest growing large consumer goods company in Latin America. People are our focus when we’re collaborating with our diverse network of locally connected bottling partners, and when we’re returning every drop of water we use to communities and nature. We empower our...
-
Rio Branco, Acre, Brasil Solar Coca-Cola Tempo inteiroDescrição do Cargo:O candidato selecionado atuará como Vendedor Comercial Sênior, responsável por executar a estratégia comercial em pontos de venda na região Nordeste. Sua missão será promover os produtos do portfólio da Solar Coca-Cola e alcançar metas de vendas estabelecidas.Responsabilidades: Realizar visitas diárias aos pontos de vendas para...