User Operation Specialist

3 semanas atrás

São Paulo, Brasil Keeta Tempo inteiro

About the Role
At Keeta, we’re redefining how users engage with food delivery—making every interaction fun, rewarding, and habit-forming. As a
User Operation Specialist (Gamification)
, you’ll design game-inspired experiences that drive daily engagement, repeat orders, and viral growth. If you're passionate about behavioral design and love building creative user loops, this is your arena.
What You’ll Be Doing
Creative Mechanic Development
Design addictive engagement mechanics like
spin-the-wheel
,
mission-based challenges
, and
group order incentives
.
Drive higher session times and conversions through gameplay-inspired features that reward user action.
Gamification System Engineering
Build dynamic
“order → earn → redeem” loops
, incorporating
badges, points, and progress bars
.
Use behavioral triggers to encourage repeat actions and deepen user loyalty.
Real-Time Experience Optimization
Leverage heatmaps and engagement data to
adjust reward probabilities, triggers, and timing
.
Continuously balance
ROI with user delight
in real-time.
Social Virality Design
Create scalable viral loops through
share-to-unlock
mechanisms (e.g., split red packets, gift orders, free meal invites).
Enable
cost-efficient user acquisition
through user-driven sharing.
What We’re Looking For
Industry Experience
Proven background in
user growth, gamification, or product operations
, ideally within
food delivery or O2O
ecosystems.
Technical & Creative Skills
Hands-on experience with
mini-game platforms
like
WeChat Mini Programs
,
ZEGO
, or similar frameworks.
Applied knowledge of
behavioral economics
concepts such as
loss aversion
,
variable rewards
, and
instant gratification
.
Data-Driven Thinking
Ability to build and analyze
engagement funnels
to optimize
CAC vs. LTV
performance.
Strong command of
multivariate testing
,
cohort analysis
, and
attribution modeling
.
Bonus Points
Experience launching seasonal or event-based gamified campaigns (e.g., holidays, sports, cultural moments).
Passion for turning numbers into fun, sticky user experiences.

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