38465399833- Senior Paid Media Buyer

Há 3 dias

São Paulo, Brasil Activate Talent Tempo inteiro

Job Title: Senior Paid Media Buyer (Meta, TikTok & Beyond) Location: Remote (US Time Zone) About the Role We're looking for a senior-level Paid Social Buyer to own and scale performance marketing campaigns across Meta, TikTok, and other paid social platforms. You’re someone who’s managed $80K-100K+/day for a DTC brand, with a minimum of 50k/day of that being Meta (within the past 1–2 years), and you bring more than technical know-how — you have strong instincts for creative strategy, deep attribution experience (Northbeam/Triple Whale), and understanding of incrementality (ex: Geo lift testing, Haus), and thrive when fully owning outcomes across spend, performance, and strategy. This is not just a buying seat — this is full-funnel performance ownership. What You’ll Be Doing Paid Social Strategy & Execution Own paid social and search performance across Meta, Google, TikTok, and emerging platforms (AppLovin, Snap, Pinterest, YouTube Shorts) Build scalable campaign structures and testing plans to drive profitable growth Launch, manage, and optimize $2M+/month in ad spend with full autonomy Develop media plans rooted in customer acquisition, CAC/LTV, and overall MER targets Data, Attribution & Analysis Use multi-touch attribution tools like Northbeam or Triple Whale to uncover true performance insights Analyze incrementality reports through in-platform or external tools Detect patterns in data, segment performance by geo/creative/audience/funnel stage, and act decisively Create custom reports and dashboards to communicate wins, losses, and opportunities Creative & Funnel Collaboration Brief creative team on angles, hooks, and formats based on performance data and competitor analysis Collaborate with CRO to ensure ads and landing pages are congruent, optimized, and continuously tested Influence ad design and funnel construction with a focus on improving CVR and AOV Planning, Incrementality Testing, & Media Mix Modeling Evaluate media mix, timing, flighting, and platform selection based on business needs and channel maturity Use tools like Haus or geo lift testing Contribute to cross-platform growth strategy by identifying scale opportunities beyond Meta/TikTok Align planning with client objectives across both brand and performance goals (e.g. awareness, acquisition) Leadership, Communication & Innovation Communicate strategies, insights, and media recommendations to internal stakeholders and leadership Build structured, scalable processes to manage high daily budgets with precision and accountability Stay ahead of platform changes, ad policy shifts, and industry benchmarks How You’ll Spend Your Time 25% Analysis: Review campaign performance, spot trends, uncover insights 25% Strategy: Plan experiments, identify scale ops, refine

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