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Lead User Acquisition Manager
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About Social Discovery Group
Social Discovery Group is a global technology company that builds innovative apps at the intersection of social, entertainment, and discovery. Our portfolio includes 70 social discovery platforms that leverage AI, game mechanics, and video streaming to create engaging experiences for users worldwide.
We are a global company with a team of over 1200 professionals working remotely from various locations. Our mission is to solve the problem of loneliness and isolation by shaping Social Life 3.0 – a new digital reality where people can connect with others and artificial life forms.
About the Role
We are seeking a highly skilled User Acquisition Lead/ Head to join our team and drive growth and engagement for our core products. As a key member of our digital marketing team, you will be responsible for developing and executing user acquisition strategies to drive growth and improve user engagement.
Key Responsibilities
- Develop and execute user acquisition strategies to drive growth and improve user engagement for our web and mobile products.
- Manage the purchase of traffic, introduction of advertising, and A/B testing of creatives on various channels.
- Work closely with cross-functional teams, including Product, Analytics, Design, Creative, and Engineering, to optimize user acquisition campaigns and ensure the highest possible ROI.
- Track campaign performance indicators and assess their success by KPI.
- Analyze trends and insights, and optimize to meet KPIs: scaling successful channels and searching for growth points.
- Contribute to team discussions, initiatives, and knowledge sharing.
Requirements
- 3+ years of relevant experience in performance marketing for mobile and web products, working with Facebook, Google Ads, TikTok, and other platforms.
- Team management experience (ideally 3-5 people).
- Experience with huge and small/mid-budgets.
- Proficiency in marketing analytics tools and platforms: Google Analytics, Appsflyer, Adjust, or Kochava to track user acquisition campaign performance, analyze data, and make data-driven decisions.
- Knowledge of digital marketing channels, including social media, search, display, and programmatic advertising.
- Experience with data visualization tools such as Tableau, Power BI, or Google Data Studio.
- Expertise in campaign optimization and A/B testing.
- Understanding of ASO and CRO best practices, knowledge of SEO.
- Strong project management and communication skills.
- English B2+.
- Understanding of international marketing: the ability to manage campaigns across multiple countries and languages, navigate cultural nuances, and adapt campaigns to local markets' specificities.
What We Offer
- Remote work opportunity.
- Vacation 28 calendar days per year.
- 7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave.
- Bonuses up to $5000 for recommending successful applicants for positions in the company.
- Full payment for professional training, international conferences and meetings.
- Corporate discount for English lessons.
- Health benefits. If you are not eligible for corporate medical insurance, the company will compensate you with up to $1000 gross per year per employee, according to the paychecks. This can be spent on self-purchase of health insurance or on doctor's fees for yourself and close relatives (spouse, children).
- Workplace organization. The company provides all employees with an equipped workplace and all the necessary equipment (table, armchair, wifi, etc.) in our offices or co-working locations. In other locations, the company provides reimbursement of workplace costs up to $1000 gross once every 3 years, according to the paychecks. This money can be spent on the rent of the co-working room, on equipping the working place at home (desk, chair, Internet, etc.) during those 3 years.
- Internal gamified gratitude system: receive bonuses from colleagues and exchange them for time off, merch, team building activities, massage certificates, etc.
