Lead User Acquisition Manager

Há 7 dias

Região Geográfica Intermediária de Pelotas, Brasil Social Discovery Group Tempo inteiro
Job Title: Lead User Acquisition Manager

Social Discovery Group is a global technology company that builds apps at the intersection of dating, social, and entertainment. Our portfolio includes 70 social discovery platforms with a focus on AI, game mechanics, and video streaming.

We are looking for a seasoned professional to lead our user acquisition efforts and drive growth for our web and mobile products. As a Lead User Acquisition Manager, you will be responsible for developing and executing user acquisition strategies to improve user engagement and drive revenue.

Key Responsibilities:
  • Develop and execute user acquisition strategies to drive growth and improve user engagement for our web and mobile products.
  • Manage the purchase of traffic, introduction of advertising, and A/B testing of creatives on channels.
  • Work closely with cross-functional teams to optimize user acquisition campaigns and ensure the highest possible ROI.
  • Track campaign performance indicators and assess their success by KPI.
  • Analyze trends and insights, and optimize to meet KPIs: scaling successful channels and searching for growth points.
Requirements:
  • 3+ years of relevant experience in performance marketing for mobile and web products, working with Facebook, Google Ads, TikTok, and other platforms.
  • Team management experience (ideally 3-5 people).
  • Experience with huge and small/mid-budgets.
  • Proficiency in marketing analytics tools and platforms: Google Analytics, Appsflyer, Adjust, or Kochava to track user acquisition campaign performance, analyze data, and make data-driven decisions.
  • Knowledge of digital marketing channels, including social media, search, display, and programmatic advertising.
  • Experience with data visualization tools such as Tableau, Power BI, or Google Data Studio.
  • Expertise in campaign optimization and A/B testing.
  • Understanding of ASO and CRO best practices, knowledge of SEO.
  • Strong project management and communication skills.
  • English B2+.
  • Understanding of international marketing: the ability to manage campaigns across multiple countries and languages, navigate cultural nuances, and adapt campaigns to local markets' specificities.
What We Offer:
  • REMOTE OPPORTUNITY to work full time.
  • Vacation 28 calendar days per year.
  • 7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave.
  • Bonuses up to $5000 for recommending successful applicants for positions in the company.
  • Full payment for professional training, international conferences and meetings.
  • Corporate discount for English lessons.
  • Health benefits. If you are not eligible for corporate medical insurance, the company will compensate you with up to $1000 gross per year per employee, according to the paychecks. This can be spent on self-purchase of health insurance or on doctor's fees for yourself and close relatives (spouse, children).
  • Workplace organization. The company provides all employees with an equipped workplace and all the necessary equipment (table, armchair, wifi, etc.) in our offices or co-working locations. In other locations, the company provides reimbursement of workplace costs up to $1000 gross once every 3 years, according to the paychecks. This money can be spent on the rent of the co-working room, on equipping the working place at home (desk, chair, Internet, etc.) during those 3 years.
  • Internal gamified gratitude system: receive bonuses from colleagues and exchange them for time off, merch, team building activities, massage certificates, etc.

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