
Hybrid Industry Marketing Expert
Há 4 dias
To succeed as a Strategic Marketing Manager, you will develop and implement comprehensive strategies tailored to Hybrid Industry Market Segments. This includes Consumer Packaged Goods (CPG) and Lifesciences (LS).
Responsibilities- Strategic Planning: Develop strategic plans for Hybrid Industries, aligning with goals, customer needs, and market trends.
- Market Research: Conduct market research to identify new opportunities and understand customer needs.
- Relationship Building: Build relationships with key industry partners and associations, understanding their unique requirements.
- Collaboration: Collaborate with product management and portfolio marketing teams to ensure offerings align with Hybrid industries segment needs.
- Campaign Development: Help build marketing campaigns with campaign leaders and commercial marketing managers.
- Content Creation: Draft and review content to support external campaigns, create presentations, write or co-write blogs.
- Thought Leadership: Represent Rockwell Automation in industry associations, and create thought leadership through blogs, interviews, and articles.
- Performance Analysis: Analyze the effectiveness of commercial and marketing programs and ensure alignment with goals.
- Leadership: Lead a team of marketing professionals, providing guidance and building strategic messaging to support Hybrid industries integrated campaigns.
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São Paulo, São Paulo, Brasil Rockwell Automation Tempo inteiroOverview Rockwell Automation is a global technology leader focused on helping the world's manufacturers be more productive, sustainable, and agile. The role is Strategic Marketing Manager for Hybrid Industries, focusing on processes related to Hybrid Industry segments, including CPG and Lifesciences (LS). The position reports to the Global Industry Strategy...
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