Brazil and Latin America Regional Marketing Director

2 semanas atrás

São Paulo, São Paulo, Brasil beBeeExecutive Tempo inteiro R$90.000 - R$120.000
Localized Marketing Role

This senior marketing position plays a pivotal role in shaping the company's marketing strategies for Brazil and Latin America. It involves leading the development and execution of localized marketing plans, ensuring that they align with consumer needs, cultural norms, and the competitive market landscape.

The ideal candidate will be responsible for managing the end-to-end process of localized marketing projects, including planning, execution, and performance review. This includes overseeing online activities such as social media and e-commerce platforms, as well as offline events like exhibitions and dealer collaborations.

A key aspect of this role is conducting in-depth analysis of market dynamics in Brazil and Latin America. This involves analyzing competitor strategies, consumption trends, and changes in policies and regulations. The successful candidate will produce market insight reports to support regional marketing decision-making and product iteration.

Collaboration is essential in this position, as the candidate will work closely with sales, product, and supply chain teams to align marketing objectives with business priorities. The goal is to drive measurable growth in product market penetration and sales volume in Brazil and Latin America.

Requirements
  • Language Proficiency: Native-level proficiency in Portuguese, with fluency in English/Spanish for professional communication.
  • Market Insight Ability: Deep understanding of consumer behavior in the region, including preferences, consumption scenarios, decision-making paths, cultural taboos, and media usage habits.
  • Execution and Coordination Ability: Responsible for managing the full lifecycle of marketing strategies from conception to implementation, identifying potential risks, and mitigating them to ensure timely completion of marketing activities.
  • Data Analysis Ability: Proficient in using Excel, Google Analytics, and local data analysis tools to evaluate activity effectiveness and optimize marketing strategies.
  • Team and Partner Management Ability: Experience in cross-departmental and cross-cultural communication, with the ability to coordinate internal and external resources to achieve team goals.

This role requires adaptability, strong pressure resistance, and problem-solving abilities. Familiarity with local business laws and regulations in Brazil is essential to ensure compliance with all marketing activities.

Seniority Level
  • Mid-Senior level
Employment Type
  • Full-time
Job Function
  • Marketing, Business Development, and Strategy/Planning
Industries
  • Consumer Electronics

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