Senior Data-Driven Marketing Strategist

Há 3 dias


São Paulo, São Paulo, Brasil beBeeConversion Tempo inteiro R$120.000 - R$150.000
Lead Conversion Rate Optimization (CRO) Specialist

We are seeking a highly analytical and skilled professional to lead our conversion rate optimization (CRO) initiatives. This individual will be the key to deepening our understanding of campaign performance, analyzing and optimizing landing pages, identifying opportunities, implementing A/B tests, and developing data analysis dashboards.

The goal is to prove an increase in lead conversion through a data-driven approach, ensuring our acquisition strategies become smarter and more efficient. You will collaborate directly with our paid media team to align page optimization strategies with the objectives of Google Ads, LinkedIn Ads, and other platform campaigns.

Key Responsibilities:
  • Develop and execute a CRO strategy, planning, executing, and analyzing A/B and multivariate tests on landing pages and other user touchpoints.
  • Design and deliver detailed reports and dashboards to communicate test results and optimization impact to stakeholders.
  • Collaborate with cross-functional teams to ensure landing pages are cohesive, persuasive, and aligned with our brand identity.
  • Analyze campaign and user behavior data using Google Analytics and other tools to generate insights and guide optimizations.


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