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Marketing Director

2 meses atrás

Belo Horizonte, Minas Gerais, Brasil 500 Designs Tempo inteiro
{"title": "Marketing Lead", "description": "Marketing Lead

At 500 Designs, we're seeking a seasoned Marketing Lead to spearhead our marketing efforts for our AI SaaS product. As a key member of our team, you'll be responsible for crafting and executing strategies that elevate our brand, engage our audience, and drive growth.

Key Responsibilities:
  • Strategic Marketing Planning: Develop and implement comprehensive marketing strategies tailored to the AI SaaS industry, aligning with our business goals, market trends, and customer needs.
  • Content Creation and Management: Oversee the creation of engaging and educational content that showcases our AI product's value proposition across various platforms.
  • SEM Management: Implement and monitor advanced SEM strategies to enhance online visibility, drive targeted traffic, and generate high-quality leads.
  • Social Media Management: Plan and execute social media campaigns that build brand awareness, engage our tech-savvy community, and position us as a thought leader in the AI SaaS space.
  • Event and Campaign Management: Coordinate and execute marketing campaigns, product launches, webinars, and industry events that resonate with our target audience.
  • Analytics and Reporting: Analyze marketing metrics, prepare detailed reports, and derive actionable insights to optimize future marketing efforts and ROI.
  • Budget Management: Develop and manage the marketing budget, ensuring efficient allocation of resources and maximizing ROI.
  • Collaboration with Sales and Other Departments: Collaborate closely with sales, product development, and customer success teams to ensure cohesive branding and clear communication of product benefits.

Requirements:

  • Experience: At least 5 years of experience in marketing, with a focus on AI, SaaS, or tech products.
  • Leadership Skills: Proven ability to lead and motivate a team, driving success through collaboration and innovation.
  • Communication Skills: Exceptional verbal and written communication skills, capable of conveying complex AI concepts in a clear and compelling manner.
  • Analytical Thinking: Strong analytical skills and data-driven thinking, with experience in leveraging analytics to drive decision-making.
  • Technical Proficiency: Experience with marketing software, tools, and platforms, and familiarity with AI and SaaS-specific tools.
  • Creative Flair: Ability to think creatively and innovate, developing unique marketing strategies that stand out in a competitive landscape.
  • Adaptability: Flexible and able to adapt to changing priorities, market trends, and technological advancements.
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