Regional Marketing Manager

2 meses atrás


São Paulo, São Paulo, Brasil Cencora Tempo inteiro

Job Details:

Develop and execute a strategically focused annual regional marketing plan for LATAM aligned with customer billings and committed to executing on time and within budget.

Responsibilities:

  • Manage the LATAM marketing budget, tracking spend and ensuring responsible spending in line with the plan and phasing.
  • Monitor and report on KPIs, analyse the effectiveness of regional marketing initiatives, identify trends, and draw insights from data and anecdotal feedback.
  • Collaborate with the digital marketing team/agency to regionalise/localise paid search efforts.
  • Liaise with regional media partners and publishers, working with the content team to support regional media and PR opportunities.
  • Work closely with sales teams to leverage global marketing assets and execute regional initiatives to boost customer engagement and pipeline acceleration.

Requirements:

  • Bachelor's degree in marketing, business, or comparable education/experience.
  • Minimum of 4 years of marketing experience with a proven track record of planning and executing demand generation campaigns and managing senior stakeholders.
  • Business-to-business marketing experience required.

Preferred Skills:

  • CRM and marketing automation: experienced user of CRM platforms such as Salesforce (SF) and marketing automation platforms such as Pardot.
  • Stakeholder management: strong stakeholder management skills, including presenting to senior leaders and communicating clearly across a matrix organisation with clarity and precision.
  • Budget and fiscal responsibilities: specific experience in tracking spend, ensuring responsible spending in line with plan and phasing.
  • Revenue-based goals: strong understanding of revenue-based goals, with the ability to adhere to KPIs and goals related to marketing-generated revenue and pipeline creation.
  • Analytical skills: strong analytical skills with the ability to use data to draw conclusions and make informed decisions.
  • Event/conference coordination: experience planning and coordinating events, conferences, and exhibitions.
  • Organisational and communication skills: excellent organisational, communication, stakeholder management, and project management skills.
  • Technical proficiency: skilled in using Microsoft Office Suite.
  • Digital marketing skills: proficient in Google tools (such as Google Analytics, Google Ads), with a solid understanding of SEO (Search Engine Optimisation) and PPC (Pay-Per-Click) strategies.

What Cencora Offers:

  • Benefit offerings outside the US may vary by country and will be aligned to local market practice.

Equal Employment Opportunity:

Cencora is committed to providing equal employment opportunity without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, disability, veteran status or membership in any other class protected by federal, state or local law.



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