Brazil Marketing Strategy Leader

1 dia atrás

Brasil beBeeMarketing Tempo inteiro US$60.000 - US$90.000
Brazil Marketing Strategy Leader

This role is designed for an experienced marketing professional who can lead the development and implementation of Brazil's go-to-market strategy. As a key member of the Assurance division, you will be responsible for building the pipeline, elevating the brand, and leading the national marketing team.

Key Responsibilities:
  • Develop and execute a national marketing strategy aligned to Assurance revenue goals, sector priorities, and regional campaigns.
  • Create annual plans using backward planning tied to revenue, pipeline, and MQL commitments.
  • Inject Brazilian market, regulatory, and customer insights into regional/global planning to influence direction and prioritization.
  • Analyze trends, buyer behavior, and competitors to shape campaign strategy and brand positioning for Brazil.
How You Will Lead:
  • Lead, coach, and performance-manage a Brazil-based Marketing Coordinator; define goals, KPIs, and growth paths.
  • Collaborate with the AMAS Center of Excellence on campaign development, best-practice sharing, and process improvement.
  • Drive clarity, workload management, and accountability using Workfront; uphold brand, compliance, and governance standards.
What You Will Execute:
  • Localize and activate Campaigns-in-a-Box (CIaBs) and thematic programs for Brazilian regulations, sectors, and buyer personas.
  • Orchestrate digital/email, SEO/SEM, paid media, social, webinars/events, and industry partnerships to create demand and accelerate deals.
  • Coordinate local PR to raise awareness and strengthen BSI's expert voice.
  • Equip Sales and Training with localized assets, messaging, and playbooks; drive adoption of global tools and strategies.
How You Will Measure Success:
  • Monitor MQLs, lead-to-opportunity conversion, cost-per-lead, and pipeline contribution; maintain CRM hygiene.
  • Enforce UTM standards and accurate lead-source attribution; partner with global digital ops and analytics to optimize.
  • Use funnel insights to test, learn, and improve performance across channels and segments.
Requirements:
  • Strategic clarity + executional rigor: You turn business objectives into actionable programs and deliver measurable impact.
  • Proven demand gen: Track record of campaigns that drive MQLs, pipeline, and conversion in complex B2B environments.
  • Brazil expertise: Deep understanding of Brazilian buyer behavior, channels, and regulatory nuances.
  • Localization mastery: Skilled at adapting global content/messaging for maximum local relevance.
  • Trusted collaborator: Strong stakeholder management across Sales, Operations, and global teams.
  • Martech fluency: Hands-on with Salesforce and Pardot (required); familiarity with Marketo, Workfront, SEO/SEM, paid media, and ABM.
  • Segment & persona acumen: Tailors narratives and offers by industry, role, and stage to move deals forward.

You can thrive in this role if you have:

  • Bachelor's degree in Marketing, Communications, Business, or related field (Master's preferred).
  • 10+ years progressive B2B marketing experience (professional services, SaaS, or regulated industries ideal).
  • Prior experience managing direct reports (goal-setting, coaching, performance development).
  • Demonstrated ability to lead and develop marketing professionals and drive cross-functional collaboration.
  • Proven success delivering demand-gen programs that create pipeline and revenue.
  • Strong experience localizing global campaigns for regional buyer behaviors.
  • Proficiency with Pardot, Salesforce, and Workfront (or equivalent marketing automation, CRM, and campaign tools).
  • Familiarity with ISO, assurance, training, or compliance services (preferred).

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