Trade Marketing Manager

Há 1 mês

Brás Amazon Servicos de Varejo do Brasil Ltda. Tempo inteiro
About the Role

We are seeking a highly skilled Trade Marketing Manager to join our Amazon Devices team in São Paulo, Brazil. As a key member of our team, you will be responsible for developing and executing trade marketing strategies to drive sales and customer satisfaction in the Brazilian market.

Key Responsibilities
  • Develop and implement trade marketing plans to achieve sales and customer satisfaction goals
  • Lead and define the trade marketing in-store masterplan to offer relevant permanent & temporary solutions for key consumption periods, events and promotional opportunities
  • Own point of sale materials from design adaptation to local requirements, in-store implementation, maintenance & refresh
  • Develop efficient, scalable mechanisms for in-store repair and fixtures maintenance
  • Create and deliver Retail Execution guidelines
  • Develop and execute end-to-end in-store plans for new product launches into the BR retail marketplace
  • Identify Shopper Insights to feed into the trade marketing strategy
  • Overview & lead merchandising and field team efforts across all Offline retailers
  • Analyze in-store KPIs and in-store execution on a regular basis
  • Define, manage & deploy training programs for store staff
  • Manage end-to-end processes relating to trade shows, retail specific roadshows or training events
  • Be the key point of contact and relationship owner of multiple third-party agencies
Requirements
  • 4+ years of professional non-internship marketing experience
  • Experience using data and metrics to drive improvements
  • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
  • Experience building and optimizing multiple, simultaneous marketing campaigns
  • Experience managing or working within cross-functional marketing and creative teams
  • Experience equally comfortable building strategic marketing plans and executing at a tactical level
  • History of effectively managing external partners and/or retailers trade marketing roles
  • High attention to detail and proven ability to manage multiple, competing priorities simultaneously
  • Ambitious self-starter with ability to operate independently and thrive in fast-paced environment
  • Ability to prioritize well, communicate clearly
  • Excellent oral and written communication skills in both English and Portuguese
Preferred Qualifications
  • Experience in multi-territory campaign management
  • 3-5 years of relevant work experience in sales/marketing management, ecommerce, and retail with consumer electronics or high-tech products preferred
  • Accomplished range of skill from high-level strategic thinking to creative
  • Experience indirectly leading operational teams
  • Experience in start-up type environments or short-cycle businesses

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