Marketing Manager, Amazon Music LATAM

4 semanas atrás

Brás Amazon Servicos de Varejo do Brasil Ltda. Tempo inteiro
About the Role

We are seeking a highly skilled Marketing Manager to join our Marketing and Growth team in Latin America. As a key member of our team, you will be responsible for developing and driving the acquisition and upsell marketing strategy across the Amazon Music tiers, owning user growth programs for Amazon Music, and delivering on project roadmaps to acquire new customers across paid, earned, and owned channels.

Key Responsibilities
  • Own the strategy, planning, and execution across marketing channels to drive growth of the Amazon Music services in Latin America.
  • Plan, coordinate, and communicate channels' performance delivering against goals and scaling insights and learnings.
  • Flawlessly execute campaigns across marketing channels, testing and iterating to optimize creative and campaign targeting. Establish an ongoing test and learn approach to new and existing campaigns.
  • Own the strategy and tactics of promotional growth programs for Amazon Music. Own main metrics, identify opportunities for testing new channels and improving existing ones.
  • Oversee concept and creative development of campaign materials to create compelling and effective marketing assets.
  • Identify new user acquisition opportunities in Paid channels based on data and analytical insight.
  • Manage and execute new customer acquisition campaigns, as well as promotion and upsell campaigns.
  • Work with global teams to inform and influence acquisition strategy on a global level and accelerate growth through experiments.
  • Efficiently generate insights gathering, analyzing data, reporting, and creating hypothesis and designing valid tests.
  • Work with BI on validating hypothesis and creating reporting frameworks.
  • Own the development and growth of the Associates channel.
About the Team

Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music in shuffle mode, and top ad-free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices.

We are looking for a talented Marketing Manager to help us drive growth and innovation in Latin America. If you have a passion for marketing, data analysis, and creative problem-solving, we encourage you to apply for this exciting opportunity.

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