Market Strategy Developer

Há 3 dias

São Paulo, São Paulo, Brasil beBeeEngagement Tempo inteiro R$40.000 - R$85.000

Customer Engagement Manager

This is an exciting opportunity to lead and implement innovative trade marketing strategies that optimize the patient journey in pharmacies, enhancing visibility and commercial performance of our Established Products portfolio.

This role requires a strategic thinker with excellent analytical skills and the ability to develop and execute successful point-of-sale marketing strategies. The ideal candidate will have experience in analyzing market data and consumer behavior to drive business decisions and possess strong project management and organizational skills.

The successful candidate will have a proven track record in commercial or trade marketing with experience in the pharmaceutical or healthcare industry. They will also have a Bachelor's degree in Business, Marketing, Advertising, Engineering, or Pharmacy and an MBA demonstrating advanced business acumen and strategic thinking capabilities.

Main Responsibilities

  • Develop and execute point-of-sale activation programs that elevate the patient experience and drive product visibility and adherence.
  • Create and implement innovative trade marketing strategies to optimize commercial performance of our Established Products portfolio.
  • Analyze market data and consumer behavior to identify growth opportunities and develop channel-specific tactics.
  • Develop and deploy Minimum Viable Products (MVPs) for trade initiatives, allowing for fast implementation, measurement, and optimization.
  • Manage and maintain respective systems.

Key Requirements

  • Proven Commercial or Trade Marketing background with experience in pharmaceutical or healthcare industry.
  • Strong analytical skills with advanced proficiency in Excel, Power BI and PowerPoint.
  • Demonstrated ability to develop and execute successful point-of-sale marketing strategies.
  • Experience in analyzing market data and consumer behavior to drive business decisions.
  • Excellent project management and organizational skills.

What We Offer

  • The opportunity to join a dynamic team of marketing professionals known for their creativity, market expertise, and strong relationships with key pharmacy partners.
  • The chance to lead innovative trade marketing strategies and tactics.
  • Access to training and development opportunities to help you grow your talent and drive your career.
  • A collaborative and inclusive work environment that values diversity and promotes equal opportunities for all employees.

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