Strategic CRM Professional

Há 3 dias

Fortaleza, Ceará, Brasil beBeeCustomer Tempo inteiro R$40.000 - R$80.000

Job Opportunity: Senior CRM Analyst

Job Description

We are seeking a highly skilled Senior CRM Analyst to lead the development and implementation of a comprehensive CRM strategy. The successful candidate will drive customer engagement and loyalty across all channels, ensuring an integrated and consistent customer journey.

Key Responsibilities:

  • Develop and monitor the CRM strategy to maximize ROI and ensure seamless customer interactions.
  • Structure and manage email marketing, SMS, push notification, and CRM automation campaigns.
  • Create and support customer base segmentation and management, focusing on data quality and strategic insights.
  • Define and monitor CRM performance KPIs, including engagement, open rate, conversion, LTV, churn, etc.
  • Collaborate with cross-functional teams to align communication across digital channels.
  • Support business intelligence efforts in analyzing customer behavior and developing dashboards.
  • Evaluate new technologies, tools, and trends in CRM and digital marketing.
  • Conduct A/B tests and implement best practices to optimize campaign performance.
  • Develop targeted activations for customer clusters and strengthen relationships with the brand.

Required Skills and Qualifications

To succeed in this role, you must possess:

  • Bachelor's degree in Marketing, Business Administration, Communications, or related fields.
  • Minimum 3 years of experience with CRM, preferably in the luxury market.
  • Proficiency in CRM platforms (Salesforce, Oracle, Adobe, RD Station, Power BI, or similar).
  • Experience with marketing automation and email/SMS/push delivery tools.
  • Strong analytical skills with advanced knowledge of Excel and Google Analytics/GA4.
  • Experience with customer base segmentation and campaign personalization.
  • Advanced/Fluent English language skills.
  • Strong communication skills, collaborative mindset, and ability to manage multiple projects.

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