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Job Title: Marketing Data Analyst
Job DescriptionWe are seeking a skilled and detail-oriented Marketing Data Analyst to join our team. The successful candidate will be responsible for analyzing top-funnel metrics and KPIs to support branding strategies, leveraging sponsorships, brand ambassadors, and influencer collaborations.
The ideal candidate will have experience in a similar role and possess strong analytical and problem-solving skills. They will be proficient in SQL and Python or R programming languages and have knowledge of marketing disciplines such as SEM, Online Display, Affiliates, and Social Channels.
As a Marketing Data Analyst, you will collaborate with the media planning team to measure and enhance the success of online media campaigns. You will also contribute towards segmentation projects to enhance targeting and improve campaign efficiency.
Responsibilities:
- Analyze top-funnel metrics and KPIs to support branding strategies
- Evaluate performance across digital acquisition channels
- Collaborate with the media planning team to measure and enhance the success of online media campaigns
- Contribute towards segmentation projects
- Deliver proactive, in-depth analyses and recommendations to stakeholders
To be considered for this role, you will need to possess the following skills and qualifications:
- 3+ years experience in a similar role
- Graduated in Statistics, Mathematics, Marketing or a similar quantitative field
- Familiarity with marketing disciplines such as SEM, Online Display, Affiliates, and Social Channels
- Proficient in SQL and Python or R programming languages
- Experience with Google Analytics, GTM, Campaign Manager 360, Search Ads 360, Braze, or similar platforms
As a member of our team, you will enjoy the following benefits:
- A competitive salary
- A wellness allowance
- A healthcare plan
- A pension plan
If you are looking for a challenging and rewarding role that will allow you to grow and develop your skills, then this could be the perfect opportunity for you.
