
Entrepreneurial Video Content Creator
Há 4 dias
Our ideal candidate is a skilled YouTube strategist with the ability to craft compelling content that drives results.
We are seeking an experienced writer/scripter who can develop high-quality video outlines and scripts that engage, educate, and convert viewers into leads/bookings.
The successful candidate will have a proven track record of using direct response principles to achieve business outcomes, including generating qualified leads and sales for our consulting offer.
This is not just a content role — it's a strategic position that requires a deep understanding of how to use YouTube as a platform to drive growth and revenue.
Key Objectives:
- Develop structured video outlines to educate, engage, and convert viewers into leads/call bookings.
- Balance channel growth (views, retention, CTR) with business outcomes (leads, booked calls, closes).
- Research competitors and audience pain points to guide video topics with the highest conversion potential.
- Work with our design team to create multiple title and thumbnail variations optimized for CTR and aligned with direct response principles.
- Script content with strategic CTAs designed to funnel viewers into lead magnets, webinars, or calls.
- Use YouTube Analytics to analyze performance and refine both content and conversion strategy.
- Collaborate with editors and designers to ensure content is engaging, story-driven, and high converting.
- Work closely with our founder to continuously test new formats, CTAs, and hooks to maximize ROI from YouTube.
Requirements:
- Fully remote work arrangement.
- Fluent in English language.
- Direct Response Expertise: 3+ years of experience writing/scripting with the goal of generating leads/sales.
- YouTube Knowledge: Experience scripting or strategizing content for YouTube (business/education/consulting channels preferred).
- Conversion-Oriented: Strong understanding of funnels, CTAs, lead generation, and nurturing via content.
- Analytical: Comfortable using YouTube Analytics (and tools like TubeBuddy/VidIQ) to track both growth and conversion metrics.
- Creative & Strategic: Ability to blend storytelling with direct response — making content that entertains, educates, and converts.
- Comfortable working with tight deadlines and adapting quickly.
- Excellent cultural fit with our company values.
- Excited to work closely with our founder and play a direct role in scaling consulting revenue through YouTube.
Accountabilities:
- Deliver 4–6 high-quality YouTube outlines/scripts per month.
- Work with designer to create title & thumbnail variations for each video optimized for CTR.
- Research & pitch weekly video concepts focused on lead generation & conversions.
- Write strong CTAs into scripts (subscribe, download, book a call).
- Track performance across both YouTube metrics (CTR, retention, watch time) and business metrics (leads, call bookings).
- Refine and iterate content strategy to improve conversion rates.
- Work with the founder on other video content across the funnels like VSLs
How Our Hiring Works & How We Operate:
- Initial soft interview.
- Technical interview + test project with the founder.
- Final interview to ensure culture fit.
We pride ourselves on timely responses and updates. We plan to hire within ~8–10 days of conducting interviews.
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