Head of User Acquisition and Growth

Há 7 dias

Brasil beBeeUserAcquisition Tempo inteiro R$25.000 - R$27.000

Drive User Growth

  • A high-impact role shaping user acquisition strategy in a rapidly growing digital-first company.

About the Role:

You will play a critical part in defining and executing the user acquisition strategy, driving growth through both paid media and affiliate channels. You will lead a talented team, optimize campaigns across multiple channels, and leverage data insights to maximize ROI and LTV.

Your Responsibilities:

  • Lead Growth Strategy: Develop and implement user acquisition plans that drive measurable growth and align with business objectives.
  • Team Leadership: Manage a high-performing acquisition team, guiding campaign planning, execution, and optimization.
  • Channel Management: Identify and test new channels, partnerships, and ad formats to diversify acquisition efforts.
  • Affiliate Oversight: Build and optimize affiliate programs to maximize ROI and scale efficiently.
  • Cross-Functional Collaboration: Partner with product, data, and creative teams to improve conversion rates, onboarding, and early retention.
  • Creative & Campaign Optimization: Ensure messaging, creatives, and promotions are effective and aligned with acquisition goals.
  • Performance Monitoring: Track and report key metrics, including CAC, LTV, ROAS, and Payback, using data to inform decisions.

Requirements:

  • Based in Brazil.
  • Proven experience leading user acquisition strategies for digital products or app-first businesses.
  • Strong understanding of paid media channels including Google Ads, Meta Ads, Programmatic, and ad networks.
  • Data-driven mindset with experience monitoring and optimizing metrics like CAC, LTV, ROAS, and Payback.
  • Leadership experience, capable of mentoring a team and collaborating across functions.
  • Adaptable problem-solver, comfortable in a fast-moving, high-growth environment.

What We Offer:

  • Competitive salary with benefits.
  • Flexible and collaborative remote-first working environment.
  • DIRECT IMPACT ON BUSINESS GROWTH METRICS AND STRATEGIC DECISIONS.

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