Head of Acquisition

Direct message the job poster from Pentasia

A rapidly growing digital-first company in Brazil, focused on delivering innovative app-based products. Known for its data-driven approach and high-growth culture, the company is expanding its acquisition team to scale user growth efficiently. This is a unique opportunity to join a team at the forefront of digital marketing and user acquisition.

• Competitive salary with benefits (25K BRL CLT + 2K BRL benefits, healthcare, and life insurance)
• High-impact role shaping user acquisition strategy in a growing digital platform
• Flexible working arrangements with opportunities to collaborate across teams
• Be part of a dynamic, ambitious team driving growth in Brazil's digital product space

As Head of Acquisition, you'll play a critical role in defining and executing the user acquisition strategy, driving growth through both paid media and affiliate channels. You will lead a talented team, optimize campaigns across multiple channels, and leverage data insights to maximize ROI and LTV. This is a high-visibility role for a strategic, analytical, and hands-on leader eager to make a measurable impact.

• Lead Growth Strategy: Develop and implement user acquisition plans that drive measurable growth and align with business goals.
• Team Leadership: Manage a high-performing acquisition team, guiding campaign planning, execution, and optimization.
• Channel Management: Identify and test new channels, partnerships, and ad formats to diversify acquisition efforts.
• Affiliate Oversight: Build and optimize affiliate programs to maximize ROI and scale efficiently.
• Cross-Functional Collaboration: Partner with product, data, and creative teams to improve conversion rates, onboarding, and early retention.
• Creative & Campaign Optimization: Ensure messaging, creatives, and promotions are effective and aligned with acquisition goals.
• Performance Monitoring: Track and report key metrics, including CAC, LTV, ROAS, and Payback, using data to inform decisions.
• Data-Driven Decisions: Analyze campaign performance and audience behaviour to continuously refine strategy and budget allocation.

• Based in Brazil
• Proven experience leading user acquisition strategies for digital products or app-first businesses
• Strong understanding of paid media channels including Google Ads, Meta Ads, Programmatic, and ad networks
• Data-driven mindset with experience monitoring and optimizing metrics like CAC, LTV, ROAS, and Payback
• Leadership experience, capable of mentoring a team and collaborating across functions
• Adaptable problem-solver, comfortable in a fast-moving, high-growth environment
• Experience managing affiliate programs and performance partnerships

• Degree in Engineering, Analytics, or related analytical field
• Experience in startups, scale-ups, or high-growth digital companies
• Competitive CLT salary with additional benefits (healthcare and life insurance)
• Opportunity to lead and shape the user acquisition strategy for a high-growth digital platform
• Flexible and collaborative remote-first working environment
• Direct impact on business growth metrics and strategic decisions

Ready to drive user growth for a leading digital platform in Brazil? Apply now and help shape the future of acquisition strategy.

Referrals increase your chances of interviewing at Pentasia by 2x

Get notified about new Head of Acquisition jobs in Brazil.

DTC/SaaS Head of Growth & Performance Marketing Operations

Marketing Operations Manager for Startup Accelerator

Head of SEO – Lead Global Strategy at Award-Winning Agency (Remote)

Webinar and 5-Day Challenge Implementation Specialist

We're unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.