
Digital Optimization Lead
1 semana atrás
Job Title: Digital Optimization Lead
Job OverviewThe successful candidate will be responsible for leading the digital optimization strategy and execution for our organization. This involves driving organic search visibility, increasing traffic, and improving user experience through comprehensive SEO strategies.
- Develop and implement innovative SEO strategies that align with business objectives.
- Conduct in-depth keyword research and analysis to identify opportunities for organic growth and enhance on-page elements such as metadata, headings, images, and content organization.
- Perform technical SEO audits and suggest enhancements for website architecture and performance using tools like Google Analytics, Google Search Console, and SEMrush.
- Track, analyze, and report on SEO performance metrics to inform strategic decisions.
- Stay up-to-date with the latest SEO trends, algorithm shifts, and industry developments to ensure optimal results.
- Develop comprehensive SEO strategies that drive business growth.
- Analyze and optimize on-page elements for improved search engine rankings.
- Perform technical SEO audits to enhance website architecture and performance.
- Track and analyze SEO performance metrics to inform strategic decisions.
- Demonstrated experience as a Digital Optimization Lead or in a comparable role within a digital marketing landscape.
- In-depth knowledge of search engine algorithms and ranking techniques.
- Proficiency in utilizing SEO tools like Google Analytics, Google Search Console, SEMrush, or Ahrefs.
- Strong grasp of technical SEO, including proficiency in HTML, CSS, and JavaScript.
- Exceptional analytical abilities, with a talent for interpreting data to drive strategic decisions.
- Familiarity with content management systems (CMS) and basic HTML coding skills.
- Outstanding communication and teamwork capabilities.
- Passionate about staying current with the latest SEO trends, best practices, and industry advancements.
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