Customer Engagement Manager

Há 19 horas

São Paulo, São Paulo, Brasil beBeeEngagement Tempo inteiro US$90.000 - US$120.000
Job Title:

Customer Engagement Manager

About the Role:

This is an exciting opportunity to join our team as a Customer Engagement Manager, where you will be responsible for planning and coordinating the execution of the CRM strategy across multiple channels.

Your focus will be on creating high engagement in all channels and driving upwards the number of active players, retention, reactivation, and cross-sell objectives.

Key Responsibilities:
  • Develop a comprehensive data-driven CRM strategy in collaboration with the HQ team, taking into account local compliance, market conditions, and competition.
  • Take ownership of the CRM plan, ensuring campaign execution and delivery are completed as per plan.
  • Plan and develop local, personalized, and targeted campaigns using relevant customer channels, such as onsite messaging, email, messaging, and social media.
  • Liaise with the CRM Strategy Team in HQ for fine-tuning automated lifecycle journeys, keeping stakeholders updated on market insights, competition intelligence, and best practices.
  • Ensure that all relevant stakeholders are aware of campaign volumes, performance, and outcomes.
  • Deploy bonus budgets profitably through robust planning, execution, and analysis.
  • Analyze historical revenue performance and forecast future program performance.
  • Initiate and manage the development process of creatives, focusing on customer insight, and deliver customer engagement and response.
  • Lead ongoing segmentation of the customer base to identify insights and target customer segments with specific campaigns.
  • Identify customer touchpoints and ensure the right actions and communications are implemented.
  • Stay up-to-date with advertising standards and consumer protection laws and standards in the local market.
  • Monitor competitor activity within the local market and report to senior stakeholders on campaign success, demonstrating a deep understanding of customer motivation.
Requirements:
  • Strong experience in CRM, lifecycle management, or marketing, preferably in a technology company.
  • Proven track record of developing and implementing a campaign strategy based on customer needs and profiles.
  • Well-versed in extracting customer insight from data.
  • Excellent organization, planning, and prioritization skills, with strong attention to detail.
  • Solid experience in implementing, driving, and managing complex multi-channel campaigns.
  • Professional experience in operating CRM tools (Adobe Campaign or Salesforce CRM, for example).
  • Exceptional stakeholder management and collaboration skills.
  • Excellent command of the English language.
What We Offer:

We offer a dynamic and inclusive workplace, committed to fostering a diverse environment. We welcome applications from individuals of all backgrounds, regardless of race, gender, religion, sexual orientation, or age.

Employment Type:
  • Full-time
Industry:
  • Advertising Services, Media Production, and Online Audio and Video Media

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