Talent Lifecycle Journey Director

Há 6 dias

São Paulo, São Paulo, Brasil beBeeLifecycle Tempo inteiro R$55.000 - R$98.000
About the Role

The Lifecycle Marketing Manager is responsible for building and leading end-to-end marketing campaigns across our owned communications channels.

Key Responsibilities
  1. Develop lifecycle strategies for all talent product offerings, ensuring seamless transitions between stages.
  2. Track progress to guarantee timely delivery of marketing campaigns, meeting their objectives.
  3. Own nurture campaigns for each stage of the community member's journey, including onboarding, training, engagement, and retention.
  4. Drive experimentation and continuous improvement rooted in data to achieve customer retention, product adoption, advocacy, and expansion goals.
  5. Develop a lifecycle roadmap and pioneer new journeys based on business needs.
  6. Collaborate with Brand, Growth, and Product Marketing teams to create marketing plans that bring the customer lifecycle to life.
  7. Work with the Creative team to optimize copy and design for user experience.
Requirements
  • At least 5 years of digital marketing experience at a software company, marketplace, or startup preferred.
  • Experience carrying out marketing campaigns, including planning, prioritizing, and implementing strategy.
  • Skilled at writing engaging copy for a technical or developer audience.
  • Excellent written and verbal communication skills with a tendency to over-document and over-communicate.
  • Expertise in crafting marketing personas and targeting them with personalized content.
  • Diligent and determined, with the ability to multitask in a dynamic environment.
  • A data-driven and customer-centric approach with the ability to test and measure intangible factors.
  • Curious, humble, and willing to learn and grow.
Expectations
  1. Onboard and integrate into the organization within the first week. Familiarize yourself with business initiatives, peers, teams, stakeholders, and initial goals.
  2. In the first month, collaborate closely with relevant teams to familiarize yourself with goals, roadmaps, and processes. Note any observations.
  3. Deliver your near to mid-term roadmap within the first three months. Establish a rhythm of delivering key tasks throughout the business.
  4. By the end of the first six months, talent onboarding and engagement levels should be rising, with visible activity across all community channels. Partner with Regional Marketing Leaders, Talent Partnerships, Talent Operations, and Growth teams to define community marketing initiatives and monitor their success.
  5. Within the first year, deliver consistent high-quality products that the community loves. Continuously strive to scale and improve communications and processes, meeting growing business and user needs.

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