AI-Powered Marketing Strategist

Há 6 dias


São Paulo, São Paulo, Brasil Sportradar Tempo inteiro
About the Role

We are seeking an experienced AI-Powered Marketing Strategist to join our team at Sportradar. As a key member of our Marketing Services department, you will be responsible for developing and executing marketing strategies that drive business growth and customer engagement.

Key Responsibilities
  • Develop and implement marketing strategies that leverage AI and data analytics to drive customer engagement and business growth
  • Manage client relationships and provide operational support for running, monitoring, and handling issues on AI-driven products
  • Report on customer marketing and CRM activities, and provide insights to inform business decisions
  • Enhance our Marketing Services offer by adding new acquisition, retention, and reactivation products to the portfolio
  • Stay ahead of market shifts, consumer trends, and competitor strategies, adapting marketing strategies as needed
Requirements
  • Bachelor's degree or higher in Marketing, Business, or related field
  • Proven experience managing full-cycle B2C marketing operations, with B2B exposure as a plus
  • Strong background in customer-facing roles such as Account Management, Sales, or Pre-sales
  • Proficiency in monitoring, analyzing, and refining marketing strategies for optimal performance
  • Experience in Product Management, Project Management, and/or QA
  • Proficiency in CRM systems, BI tools, and data analysis techniques
  • Strong communication and interpersonal skills to effectively convey marketing strategies and product benefits to clients and internal teams
  • Proactively identify and address bottlenecks, driving progress and solutions across the organization
  • Fluency in English and an additional language essential
About Us

We are a dynamic and collaborative global team with a unique spirit, determined to achieve our goals with integrity and focus. We are passionate about the sports betting and igaming industry and are committed to delivering innovative solutions that drive business growth and customer engagement.



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