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DTC Paid Media Strategist

2 semanas atrás

Brasil beBeePaidGrowth Tempo inteiro R$150.000 - R$180.000
Director of Paid Growth - DTC Focus

We are seeking a seasoned professional to spearhead our digital acquisition strategy across multiple platforms. This key leadership role requires an individual who is equally adept at navigating numbers, platforms, and creative strategies.

  • Develop and execute full-funnel paid media strategies across Meta and Google Ads.
  • Lead campaign performance across various brands and markets.
  • Collaborate with cross-functional teams to craft high-converting customer journeys.
  • Oversee media buying, budget allocation, forecasting, and return on ad spend optimization.
  • Pilot new targeting strategies, ad formats, and funnel structures.
  • Built and mentor a team of media buyers and performance analysts.

This role demands a deep understanding of key metrics such as customer acquisition cost, return on ad spend, lifetime value, blended marketing effectiveness rate, and attribution models. Experience with Meta Ads Manager, Google Ads, GA4, and post-purchase analytics tools is also required.