Brand Development Specialist

2 semanas atrás

São Paulo, São Paulo, Brasil beBeeMarketing Tempo inteiro R$35.000 - R$55.000
Role Overview

This position plays a pivotal role in reinforcing brand positioning and desirability through the development of channel-specific strategies.

Main Responsibilities:
  • Collaborate with marketing and commercial teams to devise trade marketing strategies, aligning with overall brand objectives and commercial targets.
  • Integrate brand strategies with channel-specific strategies, ensuring consistent brand messaging and impactful execution across all touchpoints.
  • Conduct market and channel analysis to identify opportunities and develop data-driven plans and activations focused on driving sell-out.
  • Lead the implementation of trade marketing activations and experiences in various channels, ensuring excellence in execution and adherence to brand guidelines.
  • Manage relationships with key stakeholders, including distributors, retailers, and agencies, to ensure effective collaboration and program success.
  • Establish clear KPIs to measure the effectiveness of trade marketing activities.
  • Monitor and analyze program performance, providing regular reports and insights to relevant stakeholders.

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