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Marketing Communications Strategist for LATAM Region
Há 1 mês
About the Opportunity
Lubrizol, a leading specialty chemical company, is seeking an experienced Marketing Communications Strategist to join its LATAM Marketing Communications team. This role will play a key part in developing and executing marketing communication strategies that inform, inspire, and engage internal and external stakeholders.
Responsibilities
- Support the development and execution of One Lubrizol marketing communication strategies and plans for the LATAM region, aligned with overall regional business and global marcomm objectives.
- Seek opportunities to bolster Lubrizol's awareness in the market, in alignment with One Lubrizol brand projects and guidelines.
- Collaborate with the regional marketing team to localize and adapt global marketing campaigns for the LATAM market, ensuring cultural relevance and effectiveness.
- Maintain relationships with local PR agencies to secure coverage and press releases to maximize brand exposure and PR opportunities.
- Align with global PR teams to ensure consistent messaging and maximize media exposure.
- Create engaging and localized content for various marketing channels, including social media, websites, and blogs.
- Adapt global content to fit the local market and cultural nuances, including digital content, presentations, case studies, whitepapers, and other collateral.
- Execute digital marketing initiatives, including social media campaigns, email marketing, website optimization, and SEO/SEM strategies.
- Analyze and report marketing communication performance metrics and leverage insights to optimize future campaigns.
- Stay updated with industry trends and competitor activities to identify new marketing opportunities and ensure a competitive edge.
- Establish relationships with internal clients and departmental groups to plan and execute communications projects.
- Write and/or edit content in many forms and styles, with specific focus on presentations at special internal events and internal communications.
- Develop initiatives to foster employee engagement and promote a positive company culture in the Latin America region.
- Work closely with all other members in the Marketing Communications team, specifically the Internal Communications, Creative Services, and Media Services teams to accomplish goals.
- Ensure consistent brand messaging and visual identity across all marketing communications, providing guidance for business-specific events and communications.
- Support marketing events in the LATAM region, including Lubrizol-owned events and industry conferences.
- Support the translation process for internal and external communications, where necessary.
- Support other internal and corporate communications initiatives as needed.
Requirements
- Postgraduate/Bachelor's degree in Marketing, Communications, or related field.
- 3-4 years of experience in a marketing, internal communications, or corporate communications roles.
- Ability to interact with diverse groups of people, develop strong networks, and build credibility within the organization to work with stakeholders on engaging content.
- Strong creative and copywriting skills, with the ability to craft engaging content for different target audiences.
- Excellent oral and written communication skills focused on conveying complex information.
- Proficiency in digital marketing tools and platforms, including social media management, email marketing, and web analytics.
- Cross-functional collaborator skilled at bringing people together and building relationships to drive results.
- Demonstrated ability to meet deadlines and multi-task in a fast-paced environment.
- Ability to travel (regionally and potentially globally) up to 10%.
- Demonstrated proficiency in both written and spoken English and Spanish.
Salary Information
The estimated salary for this position ranges from $80,000 to $110,000 per year, depending on qualifications and experience.