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Category Management Expert
3 semanas atrás
The role of a Home Care Category Lead involves managing the development, implementation and measurement of commercial and communication plans to drive sales growth and market share. This includes strengthening the image of key brands and identifying opportunities for product innovation.
Key Responsibilities:
- Develop and implement annual category plans in partnership with cross-functional teams.
- Track monthly sales performance and propose joint marketing and sales actions to achieve established targets.
- Manage brand profitability through ongoing monitoring and analysis.
- Stay up-to-date on market trends and competitor activity to inform business decisions.
- Collaborate with research and insights teams to gain a deeper understanding of consumer needs.
- Lead pricing strategy discussions and recommendations to drive value growth.
- Partner with retail marketing teams to develop specific plans for each retail environment.
- Proven experience in product management and innovation.
- Strong background in marketing and retail marketing.
- Knowledge of qualitative and quantitative market research, including Nielsen.
- Fluent English language skills.
- Spanish language skills desirable.