Senior Rare Diseases Marketing Leader

Há 4 dias

São Paulo, São Paulo, Brasil beBeeLeadership Tempo inteiro US$80.000 - US$120.000
Rare Diseases Marketing Role

This strategic position represents an opportunity for experienced pharmaceutical marketing professionals who want to make a direct impact in one of the most specialized areas of the industry: Rare Diseases.

  • Lead the development and execution of robust strategies to sustain performance, drive access, education, and generate long-term demand across key markets.
Main Responsibilities
  • Brand Development: Develop and execute the brand's annual marketing plan, leveraging patient journeys, competitive intelligence, data analytics and healthcare ecosystem insights.
  • Lifecycle Management: Ensure strong lifecycle management of the brand, maintaining a clear strategic roadmap for short-, mid- and long-term value generation.
  • Collaboration: Collaborate closely with Market Access, Regulatory, Medical Affairs, Digital, Legal, and Commercial to drive consistent and impactful implementation.
  • Omnichannel Strategies: Lead omnichannel strategies and content excellence across platforms and stakeholders (including physicians, payers, and patient organizations).
  • Market Analysis: Monitor and analyze market dynamics and performance KPIs, applying a test-and-learn mindset to refine tactics and ensure agility.
  • Patient Understanding: Foster a robust understanding of the patient pathway and build differentiated value propositions for each key segment.
  • Financial Management: Manage promotional budget and forecast with financial discipline and strategic prioritization.
  • Leadership: Act as brand champion in regional and global forums, contributing local perspectives and influencing the broader franchise direction.
  • Compliance: Maintain knowledge of and comply with the principles of Ethics and Integrity, Sanofi policies and codes of conduct that regulate the pharmaceutical market.

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