Consumer Insights Manager

4 semanas atrás


São Paulo, São Paulo, Brasil Ab Electrolux Tempo inteiro
About the Role

We are seeking a highly skilled Consumer Insights Manager to join our team at Electrolux. As a key member of our Design team, you will be responsible for leading the Consumer Insights team and driving the development of innovative products that meet the needs of our consumers.

Key Responsibilities
  • Lead the Consumer Insights team and budget to ensure the delivery of high-quality insights that inform product development and marketing strategies.
  • Partner with Product, R&D, Marketing, and Design teams to provide unique and relevant insights that drive business decisions.
  • Develop and execute insights across the LATAM organization to drive consumer-centricity and ensure alignment with overall Group and LATAM business plans.
  • Collaborate with Global Insights to ensure an integrated learning plan that leverages the uniqueness of our brand and LATAM consumers.
  • Transform our business into a data-driven organization by making decisions using high-quality, relevant, and actionable data that prioritizes consumer needs.
  • Lead and oversee the prioritization, planning, and execution of strategic and operational work across projects and ongoing activities within the teams.
  • Ensure the quality of primary and secondary consumer research, including continuous tracking studies and AdHoc research, and manage agency relationships at strategic and operational levels.
Requirements
  • Bachelor's degree in engineering, business, or marketing, with an MBA preferred.
  • Proven experience in Consumer Insights and Innovation, with a track record of successful concepts launched in the market.
  • Knowledge of brand management and experience in product management or marketing leadership.
  • Experience using market research to inform business decisions and knowledge of Design Thinking processes and methods.
  • Fluent English and advanced Spanish language skills.
  • Solid experience using Microsoft suite, including PowerPoint, Word, and Excel.
About Electrolux

We are a leading global appliance company that strives to shape living for the better for our consumers, people, and planet. We believe in the power of diverse perspectives and collaboration to drive innovation and growth. Join us in our exciting quest to build the future home.

We offer a dynamic and inclusive work environment, flexible work hours, discounts on our products and services, profit share bonus, insurance policy plan, and extensive learning opportunities. We also offer 6-month maternity leave and extended paternity leave of at least 28 days.



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