Category Insights Manager
2 semanas atrás
Unlock the Potential of the Energy Drink Market
As the Category Insights Manager at Red Bull, you will be responsible for driving category management and shopper insights in the Brazilian market. Your key objectives will be to execute national and international strategies, manage the Category Management team, and enhance energy drink development in the market.
Key Responsibilities
- Develop and implement category management projects with top national and regional customers.
- Build relationships with customers and interpret data to create tailored action plans that grow category turnover.
- Lead contacts between customers and Red Bull, ensuring ethics, transparency, and results-oriented relationships.
- Map, analyze, and structure information on the energy drink market, tendencies, and shopper behavior.
- Integrate data sources to build best-in-class insights and decks for category partners.
Requirements
- Marketing, business administration, or similar bachelor's degree.
- Experience in consumer goods, direct contact with market indicators, and category management process.
- Commercial experience and knowledge of Key Account Management.
- Fluent in English.
- Leadership, motivation, and team skills.
- Strong analytical, logical, time planning, strategic, and communication skills.
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