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Global Brand Activation Strategist

3 semanas atrás

São Paulo, São Paulo, Brasil beBeeActivation Tempo inteiro R$900.000 - R$1.200.000
About the Job:
Energize your career with this exciting opportunity
This role is all about driving commercial objectives for assigned markets, adapting and leading strategic execution of globally approved Marketing Commercial Plans (MCPs).
As a Brand Activation Manager, you'll be responsible for conceptualizing, planning, and coordinating brand activations efforts in line with the Path to Purchase.
This includes programs like media, in-store activities, promotions, visibility, and communication. Your goal is to build brand awareness and preference, achieving higher consumer engagement and improved brand equity for assigned brands.

Key Responsibilities:
- Coordinate closely with commercial teams to plan merchandising/visibility needs in modern and traditional channels
- Analyze available Nielsen audit data and category trends, reviewing pricing, portfolio, and distribution for business segments vs. competition in major markets
- Work with finance to analyze business segments for actions on category volume, net sales, and gross margin, issuing updates to Cluster leadership and commercial teams
- Manage execution of activities during key weeks to deliver volume and net sales during seasonal peaks

The Ideal Candidate:
- Holds a degree or equivalent in Business, Marketing, or a similar field
- Has significant managerial experience in brand, shopper marketing, category management, and digital marketing in a multi-national corporation
- Possesses a solid understanding of key accounts and traditional trade retail environments
- Has agency and supplier management experience, as well as fluency in English with cross-market/multi-cultural exposure
- Can effectively communicate and lead internal and external teams, demonstrating competencies in influencing, collaboration, team leadership, change management, strategic thinking, and achieving results in alignment with business goals

What We Offer:
- A hybrid working environment that balances flexibility and collaboration
- Opportunities to learn, grow, and develop in your career within a global organization
- Support for flexible working arrangements wherever possible
- A dynamic and inclusive work environment that values diversity and promotes equal opportunities

Join Our Team:
We are an equal opportunity employer, committed to creating an inclusive workplace where everyone can thrive. We prohibit discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, or any other legally protected status.