Customer Engagement Specialist
1 dia atrás
At our organization, we strive to leverage cutting-edge technology and provide the best experience for our millions of customers who trust us for their entertainment.
We are a diverse team with over 2,700 members from 40+ nationalities spreading across 3 continents.
Our team is proud to be among the Best Workplaces in Europe and certified Great Place to Work across our offices. We offer an environment where every day will be unique and full of opportunities for growth.
Position: Senior CRM Manager
In this role, you will be responsible for planning and coordinating the execution of the CRM strategy for the Sportsbook and Casino products across multiple channels. Your focus will be on creating high engagement across all channels and driving objectives for Sportsbook and Casino members upward.
Responsibilities- Develop a comprehensive, data-driven CRM strategy in collaboration with our HQ team taking into account local compliance, market conditions and competition;
- Take ownership of the CRM plan;
- Plan and develop local, personalized and targeted campaigns using relevant customer channels such as onsite messaging, email, messaging and Social Media;
- Liaise with our CRM Strategy Team for fine-tuning of the automated lifecycle journeys, keeping stakeholders updated on market insights, competition intelligence, best practices;
- Ensure campaign execution and delivery is completed as per plan and all the relevant stakeholders are aware of the volumes, performance and outcomes;
- Analyze historical revenue performance and forecast future program performance;
- Initiate and manage the development process of creatives -from brief to delivery- with a laser focus on the customer insight and deliver customer engagement and response;
- Lead ongoing segmentation of the customer base to identify insights and target customer segments with specific campaigns;
- Identify customer touchpoints and ensure that the right actions and communications are implemented;
- Keep abreast of advertising standards and consumer protection laws and standards;
- Follow and report on competitor activity;
- Regular report to senior stakeholders on the success of campaigns, demonstrating a deep understanding of customer motivation.
- Strong experience in CRM, lifecycle management or marketing preferably in a technology company;
- Proven track record of developing and implementing a campaign strategy based on an understanding of customer needs and customer profile;
- Well-versed in extracting customer insight from data;
- Great organization, planning and prioritization skills, with strong attention to detail;
- Solid experience in implementing, driving and managing complex multi-channel campaigns;
- Professional experience in operating CRM tools (Adobe Campaign or Salesforce CRM for example). Optimove tool will be considered a plus;
- Exceptional stakeholder management and collaboration skills;
- Excellent command of the English language.
- Executive level position;
- Full-time employment type;
- Marketing job function;
- Entertainment Providers industry.
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