Driving Business Growth Through Digital Channels

Há 3 dias

Rio de Janeiro, Rio de Janeiro, Brasil beBeeMarketing Tempo inteiro R$120.000 - R$150.000
Performance Marketing Specialist

The role of Performance Marketing Specialist involves leveraging paid advertising channels to drive business growth.

Key Responsibilities
  • Develop and execute strategic paid search campaigns across Google, Bing, and other relevant platforms to increase member acquisition for dental cover products.
  • Implement and manage paid social media campaigns to acquire new members and retain existing ones.
  • Design and deploy platform-specific ad creatives (videos and static) along with a detailed plan to drive revenue and sales across Facebook, Instagram, TikTok, YouTube, and other relevant channels.
Campaign Optimisation

Maintain ongoing monitoring, analysis, and optimisation of PPC campaigns to maximise ROI, improve click-through rates, and reduce cost per acquisition across platforms. This includes adjusting targeting options, ad placements, and bidding strategies.

Complete Funnel Development

Conceive innovative ideas for generating leads and revenue through targeted top, middle, and bottom-of-the-funnel campaigns.

Budget Management

Effectively allocate and manage budgets for PPC and paid social media campaigns to ensure optimal resource utilisation and balance between cost efficiency and performance.

Reporting and Analysis

Generate regular reports on key PPC metrics, including impressions, clicks, conversions, and cost per conversion across all advertising platforms. Provide actionable insights and recommendations based on data analysis to drive continuous improvement in campaign performance.

Collaboration and Communication

Work closely with designers, content managers, SEO specialists, and the Growth Marketing team to align performance marketing strategies with organic search initiatives and overall marketing programmes.

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