
Digital Acquisition Lead
Há 3 dias
The User Acquisition Manager will play a pivotal role in defining and executing the user acquisition strategy, driving growth through paid media and affiliate channels. This high-impact role will shape user acquisition strategy in a growing digital platform.
Key Responsibilities- Lead Growth Strategy: Develop and implement user acquisition plans that drive measurable growth and align with business objectives.
- Team Leadership: Manage a high-performing team, guiding campaign planning, execution, and optimization.
- Channel Management: Identify and test new channels, partnerships, and ad formats to diversify acquisition efforts.
- Affiliate Oversight: Build and optimize affiliate programs to maximize ROI and scale efficiently.
- Cross-Functional Collaboration: Partner with product, data, and creative teams to improve conversion rates, onboarding, and early retention.
- Creative & Campaign Optimization: Ensure messaging, creatives, and promotions are effective and aligned with acquisition goals.
- Performance Monitoring: Track and report key metrics, including CAC, LTV, ROAS, and Payback, using data to inform decisions.
This role requires a strategic, analytical, and hands-on leader eager to make a measurable impact.
Requirements- Proven experience leading user acquisition strategies for digital products or app-first businesses.
- Strong understanding of paid media channels including Google Ads, Meta Ads, Programmatic, and ad networks.
- Data-driven mindset with experience monitoring and optimizing metrics like CAC, LTV, ROAS, and Payback.
- Leadership experience, capable of mentoring a team and collaborating across functions.
- Adaptable problem-solver, comfortable in a fast-moving, high-growth environment.
- Experience managing affiliate programs and performance partnerships.
We are expanding our acquisition team to scale user growth efficiently in Brazil.
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