Digital Acquisition Lead

Há 3 dias


Brasil beBeeAcquisition Tempo inteiro R$25.000 - R$27.000
Job Overview

The User Acquisition Manager will play a pivotal role in defining and executing the user acquisition strategy, driving growth through paid media and affiliate channels. This high-impact role will shape user acquisition strategy in a growing digital platform.

Key Responsibilities
  • Lead Growth Strategy: Develop and implement user acquisition plans that drive measurable growth and align with business objectives.
  • Team Leadership: Manage a high-performing team, guiding campaign planning, execution, and optimization.
  • Channel Management: Identify and test new channels, partnerships, and ad formats to diversify acquisition efforts.
  • Affiliate Oversight: Build and optimize affiliate programs to maximize ROI and scale efficiently.
  • Cross-Functional Collaboration: Partner with product, data, and creative teams to improve conversion rates, onboarding, and early retention.
  • Creative & Campaign Optimization: Ensure messaging, creatives, and promotions are effective and aligned with acquisition goals.
  • Performance Monitoring: Track and report key metrics, including CAC, LTV, ROAS, and Payback, using data to inform decisions.

This role requires a strategic, analytical, and hands-on leader eager to make a measurable impact.

Requirements
  • Proven experience leading user acquisition strategies for digital products or app-first businesses.
  • Strong understanding of paid media channels including Google Ads, Meta Ads, Programmatic, and ad networks.
  • Data-driven mindset with experience monitoring and optimizing metrics like CAC, LTV, ROAS, and Payback.
  • Leadership experience, capable of mentoring a team and collaborating across functions.
  • Adaptable problem-solver, comfortable in a fast-moving, high-growth environment.
  • Experience managing affiliate programs and performance partnerships.

We are expanding our acquisition team to scale user growth efficiently in Brazil.



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