Technology Lead

Há 3 dias

Rio de Janeiro, Rio de Janeiro, Brasil beBeeData Tempo inteiro US$90.000 - US$125.000
Job Overview

We are seeking an experienced technology leader to drive the development and implementation of a customer data platform. This individual will be responsible for designing and implementing a centralized data hub, ensuring unified data collection, identity resolution, and privacy-first activation across marketing and analytics channels.

The ideal candidate will have deep expertise in customer data platforms (CDP), data integration, and cross-channel activation. They will partner with marketing, product, engineering, and analytics teams to design scalable data layers, implement event schemas, and connect systems like Braze, paid media platforms, and analytics tools.

Key Responsibilities:
  • Architect and implement CDP (hub/spoke model): Design the framework for centralized data collection, processing, and distribution across channels.
  • Integrate and activate: Connect CDP with Braze, analytics platforms, and paid media channels for seamless campaign orchestration.
  • Unified data layer and event schema: Define and manage standardized event tracking and attributes across app/web touchpoints.
  • Audience management: Enable audience creation, segmentation, and activation for lifecycle marketing campaigns.
  • Tracking and attribution: Configure deep link tracking and campaign tactics (upsell, cross-sell, retention) with server-side attributes.
  • Identity resolution and consent management: Ensure compliance with privacy regulations while maintaining accurate user identity stitching across devices/channels.
Requirements:
  • 7+ years of experience in MarTech, CDP, or marketing data engineering/architecture.
  • Hands-on experience implementing and managing CDPs (e.g., Segment, mParticle, Adobe RT-CDP, Salesforce CDP, Tealium AudienceStream).
  • Strong knowledge of event tracking, tag management, and data layer design.
  • Proven expertise integrating Braze, marketing automation, analytics, and paid media platforms.
  • Understanding of identity resolution frameworks, consent management, and privacy-first data practices.
  • Experience with SQL, BigQuery, or similar for data validation and reporting.
  • Strong communicator who can translate technical architectures into actionable marketing strategies.
Desired Expertise:
  • CDPs: Segment, mParticle, Adobe RT-CDP, Salesforce CDP, Tealium AudienceStream.
  • Lifecycle Marketing: Braze (preferred), Iterable, Salesforce Marketing Cloud.
  • Analytics & Data: GA4, BigQuery, Tableau, Snowflake.
  • Privacy/Consent: OneTrust, TrustArc, or equivalent.
Seniority level:
  • Mid-Senior level.
Employment type:
  • Full-time.
Job function:
  • Engineering and Information Technology.
Industries:
  • IT Services and IT Consulting.

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