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Head of Agency Operations
2 meses atrás
About the Team
TikTok LIVE's mission is to collaborate with creators, influencers, agencies, and partnership organizations to create a global environment that fosters real-time connections and meaningful interactions.
Responsibilities
Agency Business Development and Onboarding
- Drive market awareness about TikTok LIVE business opportunities and promote LIVE in the content industry.
- Form strategic partnerships with key players in the content and talent business and onboard them to become LIVE agencies.
- Develop new agency onboarding programs and training curriculums focused on operational capabilities and LIVE monetization techniques.
- Responsible for BD quantity and quality metrics as well as new agency early success metrics.
Agency Growth Operations
- Build a structured agency growth path and professionalization journey.
- Develop training strategies and implementation tactics to level up agencies' revenue incremental and profitability on the platform.
- Define winning content strategies that agencies and agency creators should implement to reach new audiences and new monetization milestones.
- Identify agency internal management gaps and conceptualize an efficient operation model.
- Rebuild and iterate the agency incentives structure based on deep understanding of agencies' needs, motivations, and objectives.
- Proactively look for global best practices and regional best practices and transfer them to the local market.
- Hold online and offline competitions amongst agencies to increase the level of competitiveness of the market.
- Responsible for agency revenue growth metrics and other qualitative metrics on content improvement and creator progress.
Team Management and XFN Collaboration
- Set team level and individual level quarterly and monthly OKRs for each team member.
- Develop structured progress tracking mechanisms such as daily standups, weekly/biweekly planning, and quarterly reviews.
- Assess the strengths and areas of improvement of each team member and develop individualized growth plans.
- Develop team members' ability in creative problem-solving, effective communication, and results-driven working habits.
- Be the liaison between regional and central teams on Agency policy, governance, product features, and advocate for region's benefit and interest vis-a-vis central decision making.
- Represent LIVE in XFN occasions and form strategic alliances with other departments of TikTok.
Minimum Qualifications
- 5 years of working experience in the tech industry, such as LIVE, LIVE Agency Management, B2B management experience in content industry, e-commerce, financial services, O2O services.
- Must have 2 years or more of people management experience.
- Must speak English and Mandarin fluently to effectively partner with global agencies in their native language.
- Experience with revenue targets and a proven track record of bringing exponential growth to the business.
- Strong communication skills and adaptable to a fast-changing environment.
Preferred Qualifications
- Direct experience in LIVE or a LIVE agency management.
- Experience with leading growth plateau breakthroughs and pivoting to success.
- Portuguese a high plus to communicate with local stakeholders.