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Senior Marketing Manager
2 meses atrás
Job Title: Senior Marketing Manager
Job Summary:
Monster Energy is seeking a highly skilled Senior Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for executing all events at all levels, including grassroots, for sports & culture that are relevant to Monster Energy and Burn brands & our key targeted consumers.
Key Responsibilities:
- Event Execution: Execute all events at all levels, including grassroots, for sports & culture that are relevant to Monster Energy and Burn brands & our key targeted consumers.
- Relationship Development: Entrench yourself & Monster Energy Portfolio in the local sport & culture scenes relevant to key targeted consumers. Develop & maintain relationships with opinion leaders in your market for the key image building scenes in sport, gaming, music & culture.
- Innovation and Idea Development: Ideas are spawned on the ground at events during interaction with opinion leaders. These ideas will be retained and shared and tested for potential with marketing Team.
- Activate Monster Energy and All Brands Events & Properties: Activate & leverage global, national & regional events & properties that fit within established local market business plan -Leverage local media merchandising opportunities.
- Branding: Ensure that all branding/ logo use is acceptable at least at all events and activations and is approved and under the direction of the Director of Marketing.
- Event Sampling:Carry out large scale, event based product sampling operations.
- Budget and KPIs Control: Conduct detailed and timely program performance updates in order to track Marketing and Trade Marketing KPIS and adjust efforts to ensure marketing dollars are being spent wisely and having impact on portfolio performance across markets.
Requirements:
- Minimum six (10) years relevant work experience in marketing with a beverage, CPG or lifestyle marketing brand.
- Events Management and/or Brand Marketing experience required.
- Fluent in English. Spanish fluency is desired.
- Education Level: Bachelor's Degree / Postgraduate or MBA Course Desired
- Excellent at managing time, priorities, and expenses
- Strong knowledge in Athletes, Sports and Social Media. Music, Gaming and EDM knowledge will be a plus.
- Ability to work long hours and consecutive days
- Experience with Nielsen and other Data Institutes
- Flexibility to travel as needed
- Utilize Microsoft PowerPoint and Excel at high competency level, MS Word, and Outlook
- Must have a clean driving record
