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Senior Marketing Analyst for Channel Strategy
2 meses atrás
Overview and Requirements
Lenovo, a global leader in technology, is recognized for its innovative and high-quality products tailored for a diverse clientele. Our team is composed of forward-thinkers, innovators, and problem solvers who are dedicated to redefining the future of technology. We are at the cutting edge of developing solutions that enhance connectivity and support advanced technologies.Key Responsibilities Enhance the visibility, market penetration, and sales performance of Lenovo products across various retail platforms (both online and offline) Foster robust partnerships with clients to gather insights and a comprehensive understanding of their marketing strategies and capabilities Conduct thorough analyses of sales data, competitive content, and consumer insights to pinpoint business opportunities Design and implement marketing strategies for clients, integrating both digital and traditional marketing approaches Drive traffic to our product offerings (new launches and phased-out items) Possess in-depth knowledge of retail media, digital advertising, and social media platforms Qualifications Bachelor's degree in Marketing or a related field Over 3 years of experience in eCommerce and digital marketing, preferably in a retail environment Strong analytical capabilities with a data-driven mindset Proficient in Excel and skilled in analyzing digital KPIs Excellent collaboration skills with sales and trade marketing teams Enthusiastic about eCommerce trends Self-motivated, energetic, and hands-on approach Results-oriented with a focus on achieving objectives Strong communication abilities Consumer-focused mindset Proficient in English (advanced/intermediate level) Capable of working in a hybrid format (3 days in the office, 2 days remote) Additional Locations : * Brazil - São Paulo - SAO PAULO - SP * Brazil * Brazil - São Paulo * Brazil - São Paulo - SAO PAULO - SP
